Marsha Seltzer is Senior Director, Global Planning Transformation at Haleon, where she leads the company's global supply chain planning transformation. She is responsible for deploying a single global planning platform, establishing a permanent Planning Centre of Excellence, and embedding AI into everyday planning decisions at scale. With more than 20 years of supply chain leadership experience, including a decade at Procter & Gamble, Marsha has built deep expertise in integrated work systems, operational excellence, and planning transformation. Her approach is grounded in a simple principle: standardize the process, build the capability of the people, and measure outcomes that matter. She is passionate about helping organizations move beyond technology implementations to create lasting capability, better decision-making, and measurable business value through world-class planning practices.