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Executive Story: AI-Driven Simulation: Anticipating Demand Uncertainty and Supply Constraints
Wednesday, 20 May, 2026 / 10:15 AM - 10:45 AM CEST
About the Session
Supply chains operate in an environment of increasing demand uncertainty and supply constraints, where traditional planning approaches struggle to evaluate complex trade-offs. This session explores how AI-driven simulation and digital twin technology enable planners to test thousands of scenarios in minutes, anticipating the impact of demand variability and supply disruptions before decisions are made. Through a practical industry example, the session shows how simulation supports better demand arbitration, inventory optimization and risk management. It also highlights the role of human decision-making alongside AI recommendations and the importance of building trust, data quality and organisational capabilities when scaling AI across global supply chain networks.