Speaker Bio

Don Scheibenreif

Distinguished VP Analyst

Don Scheibenreif is a Vice President, Distinguished Analyst with Gartner's Customer Experience research group. Mr. Scheibenreif works with customer experience and IT leaders on how emerging trends and digital business will impact customer experience. He is a founding member of Gartner's research on digital business and digital business transformation and he has served clients in Gartner's Industries Research and Technology Innovation practices.

Customer Experience Was the First Big Thing — Customer Value Proposition Is the Next

Are great customer experiences enough these days? Since all enterprises are good at CX, what differentiates an enterprise in front of its customers? Customers want better products and offers, in addition to a great CX. So, why is it that many enterprises only focus their digital efforts on improving CX? This session helps CIOs and digital leaders expand beyond CX and into the next big focus area — building compelling value propositions of products and offers.

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