Billions of machine customers are headed your way. Will you and your organization be ready? Meet Don Scheibenreif, Gartner Distinguished VP Analyst and co-author of Gartner’s latest groundbreaking book, When Machines Become Customers for a special book signing. Please note that quantities are limited and participation will be first come, first served.
Speaker Bio
Don Scheibenreif
Distinguished VP Analyst
Don Scheibenreif is a Vice President, Distinguished Analyst with Gartner's Customer Experience research group. Mr. Scheibenreif works with customer experience and IT leaders on how emerging trends and digital business will impact customer experience. He is a founding member of Gartner's research on digital business and digital business transformation and he has served clients in Gartner's Industries Research and Technology Innovation practices.
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Tuesday, March 21, 2023 / 12:15 PM - 12:45 PM EDT
Gartner Book Signing: When Machines Become Customers
Tuesday, March 21, 2023 / 02:30 PM - 03:00 PM EDT
Customer Experience Was the First Big Thing — Customer Value Proposition Is the Next
Are great customer experiences enough these days? Since all enterprises are good at CX, what differentiates an enterprise in front of its customers? Customers want better products and offers, in addition to a great CX. So, why is it that many enterprises only focus their digital efforts on improving CX? This session helps CIOs and digital leaders expand beyond CX and into the next big focus area — building compelling value propositions of products and offers.