Sessions / Google: Transforming Customer Service with RCS for Business
Google: Transforming Customer Service with RCS for Business
Wednesday, November 04, 2026 / 11:45 AM - 12:15 PM MST
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About the Session
With 78% of consumers frustrated by irrelevant texts, generic SMS blasts are actively eroding brand trust. Customers don't want more messages—they want better conversations. Discover how RCS for Business brings interactive experiences directly to the native messaging app, with no downloads required. Join us to learn how verified, rich media can replace frustrating support calls, eliminate friction, and turn routine service into lasting loyalty.