Sustained revenue and market share growth are challenges for any tech organization. General managers and portfolio leaders need foresight to navigate shifts in technologies, predict markets and models that could destabilize their “cash cow” businesses, and take the organization in new directions while also meeting shorter-term organizational commitments. Take an analytics-driven deep dive to identify the highest growth and profitability opportunities for providers.

The product manager’s challenge to manage innovation in a tech business has never been greater. Global competition, accelerated development timelines and unprecedented disruption from the Internet of Things (IoT), artificial intelligence (AI) and blockchain are game changers. Whether your organization is a software, hardware, solution or service provider, it must focus on digital product management. Explore how to differentiate your products and services.

Buying cycles continue to lengthen, market segments continue to grow and more competition is entering the markets. Product marketers are challenged to understand market dynamics and provide value throughout the buying cycle to attract buyers and keep their attention. Explore how to align your sales and marketing efforts to meet the needs of today’s buyers. Discover go-to-market (GTM) best practices, increase your impact with account-based marketing programs and learn how to better attract and retain customers.

Technology CEOs face unprecedented market disruption. Changing client demands and changing buyers continue to disrupt traditional business models. Technology providers must continually reinvent their organizations to ensure sustainability and growth. Explore how to structure organizations that scale, either alone or with effective partnerships and ecosystems.