Gartner Tech Growth & Innovation Conference

March 20 – 21, 2024 | Grapevine, TX

Explore Key Takeaways

Accelerating Revenue Growth in High Tech...Efficiently

At Gartner Tech Growth & Innovation Conference, attendees connected with world-class Gartner experts and peers in an environment built for dialogue.

At the conference, the top 5 topics that attendees met on include:

  1. Marketing and Aligning to Customer Value.
  2. Cultivating an Engine of Growth.
  3. Elevating the Business Value of Technology.
  4. Designing Compelling Product and Service Experiences.
  5. Leveraging Technology to Support Growth.

We hope you enjoyed the 2023 Gartner Tech Growth & Innovation Conference! If you missed it, be sure to explore what was covered at the conference.

The program for the 2024 Gartner Tech Growth & Innovation Conference is underway and we look forward to sharing details soon!

Join a world-class community of Gartner technology and service provider (TSP) experts and industry peers at Gartner Tech Growth & Innovation Conference 2024, the premier Gartner conference designed specifically to equip technology executives and their teams with the objective insights, expert guidance and practical tools they need to achieve their customer and revenue growth priorities in a fast-paced and evolving dynamic market.

This conference is designed for TSP teams responsible for go-to-market, customer experience (CX), product or marketing strategies.

Bring your team to maximize learning; participate in relevant sessions together or split up to cover more insights and share your take-aways later.

 

Product managers learn how to align product strategies with dynamic market opportunities and lead innovation within their organization:

  • Develop UX/CX capabilities that drive adoption.
  • Learn how to apply product-led growth principles in alignment with other key functions.
  • Uncover the best ways to infuse product plans with market and buyer insight.
  • Understand how users and buyers compare competitive offerings.
  • Determine the most effective technologies to drive product development and team collaboration.
  • Create product roadmaps that will help attract and retain target market customers.
Marketers gain access to innovative go-to-market, demand marketing and sales enablement best practices to drive revenue growth across customer journey:
 
  • Understand how market conditions as well as evolving demographics influence buying dynamics.
  • Determine which channels and content are most effective in driving awareness and progressing opportunities.
  • Learn how marketing must participate in product-led growth motions.
  • Create sales enablement content and plans for fast onboarding and selling confidence.
  • Find the right technologies to optimize your PLG, ABM and other GTM motions.

CEOs learn how to build new business models and growth opportunities, and how to adapt to the changing postpandemic environment:

  • Select the best GTM strategies and tactics to drive growth.
  • Understand how to create marketing, sales, and customer success alignment.
  • Develop a market-ready product roadmap.
  • Determine optimal portfolio marketing activities.
  • Create optimal route to market strategies.
  • Formulate enablement plans across sales roles.
  • Establish content strategies that attract the right buyers.

General managers gain access to powerful insights and advice to adopt the best high-growth opportunities and competitive strategies, and will learn how to problem-solve across market silos:

  • Orchestrate product, marketing, sales, and customer success resources to best address market conditions and growth.
  • Identify and measure the business value of new technologies to power roadmaps and drive customer outcomes.
  • Understand market trends to de-risk decisions on product and GTM strategies.
  • Create talent acquisition and management plans that address efficient growth goals
  • Determine the best portfolio management and GTM strategies and tactics.
  • Evaluate GTM alternatives across your portfolio.

Network with Gartner TSP experts and peers

At Gartner Tech Growth & Innovation Conference, attendees can connect with world-class Gartner TSP experts and peers in an environment built for dialogue.

 

Highlights 

  • Roundtables. Roundtables are peer-to-peer discussions, facilitated by a Gartner expert, that give attendees a forum to ask and answer one another’s questions around a particular topic or challenge. (Preregistration is required.)
  • Workshops. Workshops are expert-led, small-scale and interactive sessions where you drill down on specific topics with a how-to focus. (Preregistration is required.)
  • Ask the Expert sessions. Topic-driven sessions provide a more intimate discussion forum featuring one Gartner expert and end users posing questions.  (Preregistration is required.)
  • Social engagements. Have fun and build new business relationships with peers as you engage in networking receptions.

Learn and engage

This conference is designed to equip technology executives and their teams with the objective insights, expert guidance and practical tools that they need to achieve their revenue growth and customer retention priorities in a fast-paced and evolving dynamic market.

No matter where you are on your growth and innovation trajectory, we're here to help you get to your destination faster, with confidence.

Lean back, listen and prepare to be inspired

Expect the best speakers, brightest minds and innovative ideas and research. These sessions provide the inspiration and actionable insights to help guide you to transform your mission-critical business priorities into business results.

Highlights

Guest speakers. Hear firsthand from thought-provoking guest speakers and industry peers 

Diagnostics and forecast sessions. Lead scoring, ABM framework and competive diagnostics sessions.

Lean in, engage and prepare to be inspired

Facilitated by Gartner experts, these sessions challenge you to solve problems together, exchange viewpoints and get to the core of the business imperatives that drive you and your peers.

Highlights 

Roundtables. Roundtables are peer-to-peer discussions, facilitated by a Gartner expert, that give attendees a forum to ask and answer one another’s questions around a particular topic or challenge. (Preregistration is required.)

Workshops. Workshops are expert-led, small-scale and interactive sessions, where you drill down on specific topics with a how-to focus. (Preregistration is required.)

 

Our unbiased Gartner experts help you advance your mission-critical priorities through industry-leading insights, guidance and tools. Tap their unique expertise to make faster, smarter decisions. 

Gartner one-on-one meetings.* Meet one-on-one with Gartner experts for tailored advice to help you achieve your most critical priorities. These popular meetings offer you the undivided attention of a Gartner expert who will listen and guide you on the matters most critical to your success.

Workshops. Workshops are expert-led, small-scale and interactive sessions, where you drill down on specific topics with a how-to focus. (Preregistration is required.)

Ask the Expert sessions. Topic-driven sessions provide a more intimate discussion forum featuring one Gartner expert and end users posing questions. (Preregistration is required.)

 

The high-tech market is rapidly evolving. Providers need to evaluate and de-risk their opportunity for tomorrow’s success today.

Chrissy Healey

VP Analyst and Conference Chair

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    2023 Tracks at a Glance

    Attendees had access to over 70+ sessions of the latest Gartner research specifically designed to help technology and service providers leaders to grow revenue, communicate product value, create effective messaging and storytelling, retain and grow customers and build compelling customer experiences. Each track had a particular area of focus that helped deliver what matters most to you and your organization.
    Track A

    Designing Compelling Product and Service Experiences

    Successful product strategies create customer impact. In a turbulent economy, you must design a roadmap that increases user adoption and improves customer retention. This track provides key insights on planning and managing compelling experiences for products and services across the entire customer journey.

    Track B

    Cultivating an Engine of Growth

    GTM strategies that address both growth and sustainability are not mutually exclusive. This track enables marketing, product and customer leaders to identify, unlock and capitalize on the most relevant business and operating drivers to fuel an efficient and sustainable engine of growth.

    Track C

    Elevating the Business Value of Emerging Technology

    Drive real client value from technology investment. Maximize opportunity and minimize risk of technology investments by identifying their tangible business value. This track provides key insights on quantifying value of emerging technologies to de-risk and optimize roadmap investments and remove barriers for adoption.

    Track D

    Marketing and Aligning to Customer Value

    Customer growth is your growth. Evolving market and buying dynamics force adaptation and alignment among marketing, sales, and other customer-facing functions. Can you reach buyers, influencers, users, and customers effectively? This track helps high-tech providers optimize approaches to buying, renewing, and growth strategies.

    Spotlight Track

    Leveraging Technology to Support Growth

    Innovate your revenue retention, renewal, and growth engines. Use technology and data assets internally to gain insight on prospects and customers, optimize marketing programs, better support sales and drive optimal product roadmaps.

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