B2B technology buying behavior is in a state of flux, due to the evolution of buyers themselves as well as from macro trends shaping technology purchase decisions and methods. Strategies and tactics from product design through customer expansion can be optimized through technology and go-to-market (GTM) advances, but they must be efficient. Drive growth at all costs? No longer. ...
At Gartner Tech Growth & Innovation Conference attendees can explore effective strategies and tactics for driving sustainable revenue and customer growth. Attend this year and learn which best practices, key capabilities and technologies drive results across technology marketing, product management and executive functions.
While the 2023 program is being developed, please take a look at what was covered last year.