Gartner Tech Growth & Innovation Conference

July 12 – 13, 2022 | Americas | Virtual

Join a world class community of Gartner experts and TSP peers

Gartner Tech Growth & Innovation Conference 2022,  July 12 – 13, Americas, Virtual brought in a world class community of TSPs and 60+ Gartner Experts. 

At the conference, the top 5 priorities that TSPs leaders met on included:

  1. Organizational Efficiency and Agility
  2. Anticipate disruption from market forces
  3. Develop impactful experiences for buyers
  4. Improve the customer’s product and service experience
  5. Develop strategies to win and retain customers and talent.

We hope you enjoyed the virtual 2022 Gartner Tech Growth & Innovation Conference!  If you missed it, be sure to explore what was covered at the conference. The program for the 2023 Gartner Tech Growth & Innovation is underway and we look forward to sharing details with you soon!

Designed for technology providers

Join the only conference that’s designed specifically around the unique challenges facing technology and service providers, and that’s backed by unbiased research.

The forefront of innovation

Gartner experts and your tech company peers will share technology trends, insights, advice and tools you need to prioritize your growth strategy, identify product and market opportunities, and evaluate new technology investments.

Insights from the end user

Gartner extracts insights from 490,000+ direct client interactions each year to provide you with insights on customer needs and buyer behavior.

Technology and services providers must simplify the buying and owning process. Gartner Tech Growth & Innovation Conference 2022 delivered actionable insights, advice and tools for technology teams to improve customer satisfaction, maintain retention and impact growth from first point of engagement to decision to implementation and beyond.

Christy Ferguson

VP Analyst and Conference Chair

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    Calling all TSPs and their teams

    This conference was designed for TSP leaders and their teams, who are responsible for Go-to-market, Customer experience, Product or Marketing strategies.


    CEOs learned how to generate leads, manage talent and understand differentiation trends and best practices required to accelerate growth.
    • Accelerate revenue growth and customer acquisition.
    • Win and retain top talent in a competitive market.
    • Expand revenue growth impact of partnering and routes to market.
    • Engage influencers and maximize results from external partnerships.

    Learn more

    Product Managers learned how to develop a cross-functional holistic customer and user experience across product and service portfolios.
    • Take a “whole product” view of customer value and experience.
    • Focus on customer outcomes over business metrics drives success. 
    • Develop cross-departmental collaboration to impact customer success.
    • Evaluate effects of competitors and emerging technologies as a market influence.

    Learn more

    Product Marketers gained access to innovative go-to-market, demand marketing and sales enablement best practices to simplify the buying journey.
    • Enable buyers to help simplify their decision making.
    • Create meaningful differentiation and create compelling stories that raise buyer trust and confidence.
    • Engage buyers beyond conversion to value and advocacy.
    • Attract and accelerate high-quality leads through your existing digital channels.

    Learn more

    General Managers gained access to powerful insights and advice to adopt the best high-growth opportunities and competitive strategies.
    • Highlight areas of competitive advantage, differentiation, and key competitors.
    • Clarify key areas of adoption and buyer needs for emerging technologies in various stages of growth.
    • Anticipate external market forces require you to make fundamental changes to your strategies or offerings. Create a diverse and inclusive culture where employees feel valued.
    • Create a diverse and inclusive culture where employees feel valued.
    Analyst relations (AR) professionals learned how to up-level the impact of AR to align with and meet corporate objectives.
    • Explore ways to proactively collaborate to stay ahead of market dynamics and competitive threats.
    • Leverage analyst insight to support and influence strategic mission-critical priorities.
    • Maximize engagement with analysts by building a goal-based engagement plan.
    • Engage influencers and maximize results from external partnerships.

    Learn more

    2022 Tracks at a Glance

    Attendees had access to over 60 sessions of the latest Gartner research specifically designed to help TSP leaders and their teams meet the demands of the future. Each track had a particular area of focus that helped deliver what matters most to them and their organization.

    Track A

    Win Customers and Talent as a Startup Provider

    Startup and emerging providers need to win and retain customers and talent in a highly competitive markets. This track explored the lead generation, talent management and differentiation trends and best practices required to accelerate growth

    Track B

    Everyone Owns the Customer’s Product and Service Experience

    Successful organizations focus on creating a holistic customer experience across the product life cycle. This track provided key insights into achieving alignment on the improvement of the experience in products and services across the customer lifetime.

    Track C

    Orchestrate Successful Buying Experiences

    Connecting with buyers is more confusing than ever. This track provided key insights into engaging audiences to drive successful buying experiences.

    Track D

    Thrive When External Forces Shake Your Market and Business

    In this track, attendees explored how emerging technologies, forces and trends like geopolitics, social issues, democratization and privacy can act as disruptive events that require providers to make fundamental changes to their strategies or offerings.

    Track E

    Create and Lead the Responsive and Adaptable Organization

    Meeting growth objectives requires proactive organizational management. Attracting top talent and partnerships requires alignment on the values, investments, technologies and competitive stature of the organization in the market, and an inclusive culture.

    Spotlight Track

    Innovate Your Business with Emerging Technologies and Trends

    Emerging technologies can improve customer satisfaction, increase competitiveness and grow revenue. In this track, attendees discovered how to improve your product, marketing, buying experience and organization with innovative technologies and trends.

    Spotlight Track

    Increase Reach Through Influencers and Partners

    High-growth organizations engage influencers and leverage partners to amplify sales motions, drive differentiation and speed returns. This track provided insights on engaging influencers and partners to inform business decisions.