Marketing Budgets: Benchmarks for CMOs in the Era of Less

Allocate your marketing budget wisely to drive growth

Download Marketing Budget Benchmarks

See how your marketing budget compares to those of your peers

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Optimize your marketing budget with Gartner CMO Spend benchmarks

The latest Gartner CMO Spend Survey reveals that marketing continues to operate in an “era of less,” where budgets are constrained and future growth must be earned. Download the data snapshots to:

  • Benchmark your marketing budget planning against peers
  • Discover which marketing channels and activities CMOs are prioritizing
  • Gather data to support and justify marketing budget allocation to C‑suite

For CMOs in high‑tech organizations, explore your dedicated  marketing benchmarks.

Drive stronger performance on your mission-critical priorities.