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| Gartner Says CRM Spending to Reach $76.3 Billion in 2005 |
| Gartner Analysts to Map CRM Essential Business Strategies at the Upcoming CRM Spring Summit 2001 |
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STAMFORD, CONN., March 7, 2001 — According to Gartner, Inc (NYSE: IT and ITB), worldwide customer relationship management (CRM) spending will reach $76.3 billion in 2005, up from $23 billion in 2000. Gartner analysts said that to be successful in business, a CRM strategy is essential and executives must understand and leverage technologies across all customer channels. At Gartner's CRM Spring Summit 2001, being held March 19 — 21 at the Chicago Marriott Downtown in Chicago, Gartner analysts will discuss their latest research and outlook for CRM in order to help executives create and execute successful CRM business strategies. During CRM Spring Summit, keynote speaker Fred Reichheld, author and Bain and Company fellow, will discuss how the Internet has changed the rules of loyalty. Mr. Reichheld is the author of the international bestseller "The Loyalty Effect." "Customer loyalty has always been valuable, but today it is vital for success," said Rob DeSisto, Gartner vice president. "CRM is a business strategy and any notion of applying technology to customer relationships will fail unless business executives understand clearly the key decisions they must make." For further information on Gartner's CRM Spring Summit 2001, being held March 19 — 21 at the Chicago Marriott Downtown, in Chicago, please go to www.gartner.com/crm/usa or call 1-800-778-1997. About Gartner Gartner provides unrivaled thought leadership for more than 10,000 organizations, helping clients to achieve their business objectives through the intelligent and efficient use of technology. Additionally, Gartner helps technology companies identify and maximize technology market opportunities. Gartner's technology content and strong brand reach IT professionals globally through Gartner Research, its research and advisory unit; Gartner Consulting; Gartner Events, including Gartner's renowned Symposia; and at www.gartner.com. Gartner subsidiary TechRepublic, Inc. (www.techrepublic.com) is the leading online destination developed exclusively for IT professionals by IT professionals. Gartner, founded in 1979 and headquartered in Stamford, Connecticut, achieved fiscal 2000 revenues of $859 million. Gartner's 4,600 associates, including 1,400 research analysts and consultants, are in more than 80 locations worldwide. For more information about Gartner's industry-leading products and services, please visit us on the Web at www.gartner.com. |
| CONTACT: |
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Danielle Westling Gartner 203-316-6754 danielle.westling@gartner.com |
