Marketing Conferences

Marketing’s New Directive: Reprioritize, Rethink, Realign

Faced with inflation, shifting customer behaviors and eroding brand value, it’s no longer realistic to respond with more teamwork or doing more with less. Instead, marketing leaders need to relentlessly prioritize, minimizing unproductive digital engagement, investing in more meaningful brand experiences and driving purposeful evolution of the marketing function.

To thrive in this environment requires relentless and transparent prioritization. Join us at the Gartner Marketing Symposium/Xpo™ 2023 conference and learn cutting-edge marketing practices to drive efficient growth. 

Gartner Marketing Symposium/Xpo™
May 22 – 24, 2023 | Denver, CO

Gartner Marketing Symposium/Xpo

The premier gathering of trailblazers, thought leaders and industry experts pushing the boundaries of marketing. Exclusive access to research-backed sessions, expert advice on your specific challenges and problem solving with peers through networking opportunities.
What's covered

Our CMO and marketing leaders conference agenda tracks address the most pressing priorities for today's marketing leaders:

  • Track A. Build and Energize a Winning Function
  • Track B. Drive Value Through Strategic and Operational Agility
  • Track C. Lead Multichannel Marketing Through Changing Times
  • Track D. Optimize the Power of Customer Experience During Unpredictable Economic Times
  • Track E. Drive Growth Through Commercial Coordination
  • Track F. Demonstrate Impact, Increase Performance
  • Track G. Build, Activate and Manage a Valuable Brand
Who should attend

Explore how we help you adapt, rebound and grow

Chief marketing officers and marketing leaders
Execute your mission-critical priorities while using a strategic cost optimization plan.

Digital marketing leaders 
Drive revenue through conversion by coordinating your multichannel strategy.

Marketing operations leaders
Discover best practices to allocate budget while improving organization innovation. 

Marketing analytics and marketing tech leaders  
Use technology and data and analytics to make effective marketing decisions.

Customer experience and loyalty leaders   
Deliver value to your customers and build loyalty through CX strategy.

Brand marketing leaders
Build brand equity, activate the brand across channels and measure and communicate the value and impact of brand.

 

 

Gartner provided access to high-quality, data-driven content, ideas and constructs that will help guide and inform future initiatives we’re pursuing and challenges we face.

Senior Director, Brand Strategy, Thomson Reuters

At a Gartner marketing conference, you’ll find objective insights, strategic advice and practical tools to help you achieve your most critical priorities

Our team of Gartner experts conducts thousands of interactions every year with marketing leaders like you. They use this knowledge to help you address your biggest challenges in areas such as digital transformation, driving marketing innovation, customer experience (CX) and executing a connected multichannel strategy to achieve growth. Take a deep dive into the technologies and best practices that will help you build a future-proof marketing strategy.

Join us to explore:

  • Building a high-functioning marketing team

  • Orchestrating touchpoints in support of growth across channels

  • Measuring marketing and communication’s performance

  • Delivering impact via customer experience

  • Unlocking the value of data

  • Navigating shifts to optimize for brand value

  • Discovering and deploying emerging digital best practices

Explore the latest marketing insights more relevant to you

Use our insights, advice and tools to build you brand, hone your leadership skills and drive growth in unprecedented times.

Build marketing strategies and pursue innovation

Changing economic times demand major shifts in marketing strategy and practice. Determine where to focus — from digital marketing to content marketing — to deliver success..

Accelerate Growth as a Marketing Organization and Operations Leader

Marketing ops leaders must proactively develop an effective marketing strategy aligned with enterprise-wide objectives. Gartner’s indispensable insights, advice and tools help optimize capabilities and deliver consistent growth.

Create exceptional customer experiences

Customer experience (CX) and loyalty leaders strive to consistently deliver the best customer experience. Become truly customer-centric with these powerful insights and tools.

Propel digital strategy with powerful campaigns

Digital marketing leaders must leverage data-driven benchmarks to build effective digital strategies. Develop your multichannel approach — from search marketing to social media — for business impact.

Take a look inside Gartner Marketing Symposium/Xpo™

Interested in attending this year? Experience a Gartner opening keynote presentation by watching a highlighted section of “The Ecology of Vital Connections — New Pathways for Resilience and Growth”, focused on what it means to know your customer. To view details about our upcoming 2023 conference, explore the Gartner Marketing Symposium/Xpo 2023 conference site.

3 Top Findings from Gartner’s Annual CMO Spend Survey

CMOs and Marketing Leaders must allocate their marketing budgets to focus on growth amid financial and geopolitical uncertainty. They must set a marketing strategy that reprioritizes channels, programs and resources to remain competitive and efficient. Read the top findings from Gartner’s annual CMO Spend survey capture the state of marketing budgets in 2022.

CMOs have made the shift from digital-first to hybrid multichannel strategies. When asked to report the proportion of their 2022 budget allocated to online and offline channels, online channels take the largest share (56%). However, offline channels account for almost half the total available budget (44%) - a more equitable split than in recent years. Looking at the average spend across industries, social advertising tops the list, closely followed by paid search and digital display.

Average marketing spending has increased across almost all of the industries surveyed, with some significant variances. Financial services companies recorded the highest budget, at 10.4% of company revenue, up from 7.4% in 2021. While eight out of the nine industries surveyed reported budget increases, spending for CMOs in consumer goods firms has stagnated, moving from 8.3% in 2021 to 8% in 2022.

Brand was one of the lowest ranked capability gaps in the survey, showing that CMOs are confident in their capabilities to manage brands. In fact, when asked to report their budget allocations across marketing's program and operational areas, brand strategy and activation are near the top of the list, accounting for nearly 10% of the budget. However, other strategic capabilities gaps still persist: Marketing data and analytics was identified by 26% of CMOs as a top capability gap, followed by customer understanding and experience management (23%), and marketing technology (22%). 

These specific instances illustrate a larger resource challenge for CMOs, with the majority (58%) of CMOs reporting that their teams lack the capabilities required to deliver their strategy.

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Experience Gartner conferences.

Gartner provides world-class conferences across six core business areas to help you master your role, transform your business and tap into an unsurpassed peer network. Gartner conferences bring together forward-thinking leaders like you to explore emerging trends, accelerate your learning and guide near-term decisions.