The World’s Most Important Gathering of CMOs and Marketing Executives™

June 3 – 5, 2024 | Denver, CO

2023 Executive Summary
2023 Executive Summary

Prepare for marketing’s new directive at Gartner Marketing Symposium

At the Gartner Marketing Symposium/Xpo 2023 conference, attendees explored new research and actionable insights on topics such as AI, marketing strategy, multichannel marketing, and brand strategy.

The top 5 priorities that CMOs and marketing leaders met on included:

  1. Proving  the value of the marketing function.
  2. Navigating shifts to optimize for brand value.
  3. Building talent for the future.
  4. Navigating emerging digital best practices.
  5. Unlocking the value of data.

We hope you enjoyed the 2023 Gartner Marketing Symposium/Xpo!  If you missed it, be sure to explore what was covered at the conference.

The program for the 2024 Gartner Marketing Symposium/Xpo is underway and we look forward to sharing details soon!

The Gartner Marketing Symposium/Xpo conference delivered must-have insights, strategies and frameworks for chief marketing officers (CMOs) and marketing leaders to think big and drive real impact within their organizations. Join a global community of CMOs and marketing leaders. 

Build strategies, pursue marketing and digital innovation and align resources to deliver results:

  • Outperform like a winning brand after crises.
  • Optimize marketing budgets to maximize performance.
  • Create impactful messaging on contentious topics that consumers care about.
  • Evolve brand strategy and value proposition for broader resonance.
  • Deliver a customer experience (CX) that improves growth and loyalty.

Create exceptional CX that sets your organization apart:

  • Build actionable views of your customers.
  • Develop insights on how to optimize the moments that matter in the customer journey.
  • Inform decision making with the right data, insights and analytics.
  • Identify customer needs, expectations and perceptions.
  • Deliver on your CX promise through an effective CX strategy.

Leverage digital channels to deliver business growth:

  • Develop an effective digital marketing strategy to achieve business goals.
  • Translate digital strategy into effective campaigns to improve digital marketing ROI.
  • Learn how CMO priorities are changing in terms of the shift toward digital channels.
  • Gain key insights to drive your own key initiatives.
  • Adopt a coordinated multichannel approach to make a well-informed decision with data-driven benchmarking.

Achieve success in brand building, brand strategy, and brand activation:

  • Build brand equity and define a successful brand strategy in the face of shifting customer behaviors and expectations
  • Activate the brand across channels and reassess partnerships and sponsorships to optimize activation
  • Measure and communicate the value of brand investment and guide the organization to the right balance of brand and performance marketing investment
  • Engage cross-functional teams in supporting the brand and demonstrating business value

 

Utilize data and insights to optimize marketing activities and drive efficiencies through technology and process management:
  • Unlock the value of marketing resources
  • Deliver an efficient and adaptive marketing function
  • Measure, optimize and communicate performance

Network with experts and peers

At Gartner Marketing Symposium/Xpo, attendees have the opportunity to connect with Gartner experts and industry-leading CMOs and marketing executives. They meet one-on-one with Gartner experts for tailored advice to help them achieve their mission-critical priorities.

Attendees build new relationships, broaden their perspectives and uncover ways to solve problems alongside other marketing leaders. They engage with like-minded peers, and find opportunities to share ideas and experiences.

Highlights:

  • Roundtable sessions.* Attendees join CMO and marketing peers from leading organizations and various industries to discuss relevant topics inspired by the latest research in these small-group sessions, moderated by a Gartner expert.
  • Peer conversations. Attendees engage in peer-to-peer discussions organically throughout the conference and explore how others are tackling everyday challenges.
  • End-user case studies. Detailed and documented case studies, by Gartner invitation, reveal lessons from peers during their own organization’s implementations.

*Preregistration is required. These sessions are available to end users only; space is limited.

Prioritize what to accelerate, unlock resources for digital investments, make meaningful cultural changes and so much more. No matter where you are on your digital business acceleration journey, we’re here to help you get to your destination faster — with confidence.

Lean back and listen
Expect the best speakers, brightest minds and the latest big ideas. These sessions provide the inspiration and actionable insight to transform your most critical priorities into business results.

Highlights

  • Signature Series. Each year at Gartner Marketing Symposium/Xpo, we reveal the latest Gartner research as part of our Signature Series. Sessions cover some of the most anticipated insights and findings to get you ready for the year ahead. 
  • Solution Provider sessions. When you’re looking to address a specific issue, these strategic roadmap presentations and user-case studies provided real-world advice. 

Lean in and engage
Facilitated by Gartner experts, these sessions challenge you to solve problems together, exchange viewpoints and get to the core of the business imperatives that drive you and your peers.

Highlights 

  • Workshops.* Small-scale and interactive: Collaborate with peers by taking the most important topics and learning how to apply them to your business.
  • CMO Circle.* An exclusive program within the overall agenda designed for chief marketing officers to explore new strategies, share innovative ideas and grow their community of peers.

*Preregistration is required. These sessions are available to end users only. 

In addition to sessions led by Gartner experts, join sessions led by 2023 Gartner Marketing & Communications Awards finalists, providing more ways to learn from your peers who are achieving success.

 

Our unbiased Gartner experts help you advance your mission-critical priorities through industry-leading insights, guidance and tools. Tap their unique expertise to make faster, smarter decisions. 

Gartner one-on-one meetings.* Meet one-on-one with Gartner experts for tailored advice to help you achieve your most critical priorities. These popular meetings offer you the undivided attention of a Gartner expert who will listen and guide you on the matters most critical to your success.

Ask the Expert sessions.* Topic-driven sessions provide a more intimate discussion forum, featuring one Gartner expert and end-user peers posing questions.

*Preregistration is required. These sessions are available to end users only; space is limited.

Intentional and focused execution ensures marketing leaders can accelerate enterprise growth, despite an unpredictable environment. Join us in 2024 for a fresh take on marketing’s directive to encourage ruthless prioritization and realignment of digital engagement, brand experiences and marketing function strategies.

Brianna Lux

Conference Chair and Director, Advisory, Gartner

Join us in 2024

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    2023 Tracks at a Glance

    Attendees had access to over 150 sessions of the latest Gartner research specifically designed to help marketing leaders meet the demands of the future. Each track had a particular area of focus that helped deliver what matters most to you and your organization.
    Track A

    Build and Energize a Winning Function

    The rise in new and blended responsibilities — driven by CMO priorities like brand, CX and journey orchestration — presents unique challenges for sourcing and developing talent.

    Track B

    Drive Value Through Strategic and Operational Agility

    Strategic and operational agility is imperative to deliver growth in times of volatility and change. This is more critical than ever in the current economic climate, as marketing’s role and influence are not always clear.

    Track C

    Lead Multichannel Marketing Through Changing Times

    Marketers use more channels than ever before to reach their customers, presenting both opportunities and challenges.

    Track D

    Optimize the Power of Customer Experience During Unpredictable Economic Times

    In unpredictable times, it’s critical for organizations to retain and grow their customer relationships. Marketers that leverage CX tools and best practices are better positioned than their peers to meet and exceed company and customer objectives.

    Track E

    Drive Growth Through Commercial Coordination

    Marketing activities are often so siloed from sales and other commercial functions that they wind up working at cross purposes and achieving growth in spite of this.

    Track F

    Demonstrate Impact, Increase Performance

    Amid constant change, data unlocks opportunity for communications and marketing. Great customer data management leads to success for B2B, B2C and marketers with multiple go-to-market models.

    Track G

    Build, Activate and Manage a Valuable Brand

    Driving brand commitment has never been more important. But building and activating a brand in today’s complex environment is a never ending job that demands seamless orchestration of internal and external resources.

    Questions?

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