A Premier Gathering for CMOs and Marketing Executives


Today's marketing leader is faced with a highly challenging, complex, and ever-evolving role. As a chief marketing officer or leading marketing executive, you know better than anyone your role demands mastery of skills encompassing strategy, leadership, CX and innovation to deliver breakthrough results.


As the CMO agenda evolves, our conference experience is following suit. Introducing Gartner Marketing Symposium/Xpo 2019, a place for marketing executives and their leadership to access the essential data needed to assert marketing as the champion of the customer.      


Expert advice

Pose tough questions and hear the latest research from Gartner analysts, guest experts and peers. Validate your plans and return to the office with ideas and plans to act on immediately. 

Meaningful networking

Interact with more than 1,500 of your peers to gain firsthand insight from those facing similar challenges to yours. Click here for a list of ways to expand your network. 

Practical solutions

Explore the latest technologies changing the marketing landscape. Meet face-to-face with knowledgeable representatives from top solution providers.  

Get the latest information. 

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Explore the 2019 Program



The agenda is packed with the latest Gartner marketing research, peer-learning opportunities and guest speakers. 

New Topic Coverage: Customer & Market Insights
Industries are evolving or dying, audiences are polarizing, and global/local market considerations have never been more relevant. We’ll help you stay ahead by helping you understand how the landscape is changing. Session topics will include the digital world of Gen Z, what marketers need to know about China, and how consumer insights can help you make better decisions. 



New Topic Coverage: Influencing B2B Buyers
B2B marketers have unique needs. We’ll help you stay ahead with emerging enterprise and small business buyer insights and inspire you with advances in demand generation and sales enablement. Session topics include how ABM is transforming B2B marketing, a new model for B2B customer engagement and positioning digital commerce as the platform for B2B growth.



An experience like no other
Few marketing conferences can offer the depth and breadth of marketing research you will find at Gartner Marketing Symposium/Xpo — with 50 research-backed sessions led by Gartner experts and the opportunity to meet one-on-one with the expert of your choice,  it’s an experience that can’t be missed!


Hear from prior attendees
What makes Gartner Marketing Symposium/Xpo the premier event for senior marketing leaders and their teams? Hear directly from your peers about prior experiences. 
Exclusive Gartner CMO Circle 
As a CMO or head of marketing, you’re tasked with achieving revenue growth and high levels of customer satisfaction with decreasing budget and time to innovate. Be part of a powerful network and discover shared challenges and solutions with your fellow marketing executives. 

Access the latest Gartner research addressing your key focus areas 

CMO Strategy & Innovation

Multichannel Marketing

Digital Performance Benchmarks

Social Media Marketing

Customer Experience Leadership

Marketing Organization & Operations

B2B Buyer Insights & Demand Generation

Marketing Insights & Analytics

Content Marketing

Marketing Technology & ROI

Consumers & Culture

Search Strategy & Execution

Source vendors and solutions to make the most of your investments of marketing measurement, analytics and optimization tools.

Join us in San Diego!



Marriott Marquis San Diego

Getting Here


Located by the San Diego bay, enjoy a short walk to restaurants, shops and harbor attractions.