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Gartner Marketing Symposium/Xpo™

Join The World’s Most Important Gathering of CMOs and Marketing Executives™ to explore the priorities shaping marketing — from AI strategy and use cases to organizational change, brand and more — and turn insights into growth.

Why Gartner conferences?

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Insights you can trust

The only marketing conference shaped by data-driven insights and over 200,000 annual conversations between Gartner analysts and the marketing community.

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Validate your strategy

Our global team of 50+ on-site analysts helps you create and validate your game plan using actionable business and technology insights.

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Strengthen your network

Join a large and diverse group of CMOs and marketing executives at a conference that prioritizes meaningful interactions and powerful connections.

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      2027 Conference topics at a glance

      In 2027, CMOs and marketing leaders must make bold choices that build lasting value and elevate their leadership profiles. Strategic investments in AI, technology, customer journeys and talent can help organizations turn uncertainty into opportunity, strengthen differentiation and deliver measurable growth while reducing constraints that limit future progress. Explore our topics, all developed with this theme in mind.

      C-Suite Leadership & Collaboration

      Marketing is increasingly expected to support organizational growth, making C-suite collaboration and influence more essential than ever. Learn how to communicate marketing’s impact, build executive alignment and support shared growth priorities.

      Marketing & Growth Strategies

      Marketing leaders and their teams face a pivotal shift as AI adoption accelerates, trust declines, and pressure to demonstrate business impact grows. Discover how marketing leaders can modernize analytics, strengthen governance and create adaptive planning capabilities that accelerate growth while managing risk.

      Customer Experience ROI & Value Attribution

      As AI transforms customer journeys, CMOs must redefine customer engagement to deliver measurable growth as well as deliver improved customer satisfaction. Explore how to connect customer experience investments directly to C-suite growth objectives.

      Looking back at last year's key moments

      Dive into the topics, sessions, speakers and more that made Gartner Marketing Symposium/Xpo 2026 a memorable experience.

      Revisit the 2026 Opening Keynote

      Watch the keynote for Gartner “big picture” insights — see how they’ll shape your top priorities for 2026 and beyond.

      Watch Keynote

      Explore the 2026 conference key take-aways

      View the key take-aways from the 2026 conference and explore actionable insights you can expect to walk away with after attending the 2027 conference.

      View Takeaways

      Unlock CMO Success with AI

      Whether you’re a new or seasoned CMO, explore this top-rated session to discover how AI can deliver quick wins in market analysis, resource allocation, and campaign optimization.

      Watch Session

      Meet our speakers

      Get inspired by thought leaders slated to share big ideas and field-tested best practices.
      Featured Speaker

      Nicole Greene

      VP Analyst
      Gartner
      Featured Speaker

      Rahim Kaba

      VP Analyst
      Gartner
      Featured Speaker

      Matt Moorut

      Sr Director Analyst
      Gartner
      Featured Speaker

      Julie Reeves

      VP Analyst
      Gartner
      Featured Speaker

      David Yockelson

      Distinguished VP Analyst
      Gartner

      “Gartner events are always well organized and set the bar, and this one is no exception. Really love the quality of content, the actionable three takeaways and all the one-on-one interactions.”

      Viji Doraiswamy 
      VP, Product Marketing, Coupa    

      Discover what it’s like to experience #GartnerMKTG

      Start your conference experience. Register today.

      Maximize your [conference name] experience by knowing what to expect at every stage.
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      Pre-conference

      Once registered, Gartner Conference Navigator acts as your home base so you can plan your personal agenda.
      View sessions and build your agenda
      Sign up for interactive sessions like roundtables and workshops
      Schedule your Gartner one-on-one meeting
      Apply for exclusive programs with targeted content and sessions
      Explore our solution provider directory and their product offerings
      Show More Show Less
      Register Now

      02

      During the conference

      The conference offers exclusive insight, inspiring keynotes, technology exploration, networking opportunities and more.
      Download the Gartner Conference Navigator app to view your agenda and message your peers
      Discover cutting-edge research and insights
      Attend inspiring guest keynote presentations
      Explore emerging technologies from leading solution providers
      Visit the Marketing Xpo to experience personalized demos
      Network with your peers in a relaxed setting
      Show More Show Less
      Explore the Experience

      03

      Post-conference

      Revisit, share and implement your take-aways from the conference.
      Access session materials and conference take-aways on Gartner Conference Navigator
      Share and implement key lessons with your team
      Establish a lasting connection with peers in your network
      Reach out to your shortlisted technology solution providers
      Plan your next Gartner conference
      Show More Show Less
      Get in Touch

      Special program

      Enhance your marketing conference experience with specialized programs.

      The CMO Circle Program

      The CMO Circle Program is an exclusive program within the overall agenda designed for chief marketing officers to explore new strategies, share innovative ideas and grow their community of peers. An application is required. 

      Conference Venue

      Gaylord Rockies Resort & Convention Center

      Prepare for your trip with venue details, accommodation options and transportation information.

      Ready to join us in Denver?

      Register now to unlock a world of insights, networking and expertise at this year’s Gartner Marketing Symposium/Xpo conference.

      Frequently asked questions

      Have questions? We’ve got answers.

      How to prepare as a first-time attendee: 

      • Before you arrive, build your agenda using Gartner Conference Navigator (on your desktop or through our mobile app).

      • Make sure your profile is complete to get the best from our profile match feature. Share information about your interests and priorities to discover the sessions that are the best fit for you.

      • Be sure to register in advance for any roundtables, Gartner one-on-one meeting or workshops you’d like to attend. We also have networking breakfasts and breaks running throughout the conference to help you expand your network.

      • Join us in the Exhibit Showcase during daily receptions so you can meet with the technology leaders in the space and find the solutions you need.

      • Keep an eye out for emails from the Conferences team, with key updates, tips and tricks to getting the most out of your experience.

      About the Gartner Conference Navigator app:
      Gartner Conference Navigator is your hub for the conference. Here you can view and filter sessions, build your agenda, register for interactive experiences, schedule your meeting and more. We recommend using the app for an optimal conference experience. Search “Gartner Conference Navigator” in your app store to download. The app allows you to view and update your agenda, network with other end users, receive important notifications and more.

      Is my attendance limited if I am not currently a Gartner client?
      Absolutely not! As long as you have fully paid your registration fee, you have access to all conference activities, along with Gartner session documentation. If you’re interested in becoming a Gartner client, you can visit the Gartner Showcase to better understand the benefits you’ll receive.

      Signing up for limited seating sessions: 
      You will need to sign up in advance for some sessions, such as workshops, Meetups and roundtables. If you try to register for a session and it is listed as “full” or “closed,” there is still a possibility you can attend. Once at the conference, find the room for that session and arrive there about 15 minutes prior to the session start to have your name added to the waiting list. Spaces will be allocated on a first-come, first-served basis.

      Suggested dress code: 
      We suggest comfortable shoes — you’ll be doing a lot of walking from your hotel room to the conference space, from session to session and navigating the show floor. Business casual dress is what most attendees opt for, but we also recommend that you dress in layers as the conference rooms can get chilly.

      See the list of featured Gartner analyst speakers: 
      Please check our Speakers page.

      How to sign up for a Gartner analyst one-on-one meeting: 
      Gartner one-on-ones are available exclusively to paid registered full conference attendees. They are not available to exhibitors or exhibitor conference session passholders. Preregistration for one-on-one meetings and small-group sessions are available through Gartner Conference Navigator, our online agenda-building tool.

      How a Gartner analyst will be assigned to your meeting: 
      All registered attendees have the exclusive opportunity to speak directly with a Gartner analyst in a private 30-minute one-on-one meeting. Because of the high demand for particular analysts, speaker selection is on a first-come, first-served basis.

      The registration process for roundtables, workshops and other sessions requiring preregistration: 
      Interactive sessions such as roundtables, workshops and Meetups are available exclusively to paid registered conference attendees, excluding exhibitors and exhibitor conference session passholders. Because of high demand and limited availability, we recommend that you register in advance for these unique sessions. Preregistration will be available through Gartner Conference Navigator, our online agenda-building tool.

      Access to a list of Gartner analysts attending the conference:
      A Gartner analysts guide will be available soon and will include a complete list of available analysts, as well as their area of expertise. Please check our Speakers page.

      Restrictions for Gartner analyst one-on-ones: 
      Gartner analyst one-on-ones are not available for solution provider briefings or product demonstrations with analysts. The analyst reserves the right to stop the meeting if this occurs. Gartner clients interested in briefing analysts may contact the Vendor Relations department by emailing vendor.briefings@gartner.com to schedule a meeting following the conference.

      Gartner cultivates an inclusive experience for all attendees: 
      The Gartner Conferences team is committed to creating a respectful, friendly and inclusive experience for all participants. Inclusion and respect are core components of Gartner culture, and we take pride in bringing together a community that is welcoming and thoughtful of others. Gartner conferences include elements such as accessibility ambassadors, prayer/meditation rooms, and parent/mother rooms to help foster a deeper sense of inclusion and further enable attendees to bring their whole selves to the conference.

      Addressing accessibility needs:
      We are committed to providing a welcoming and inclusive conference experience for all participants. If you have an accessibility-related need for a conference, please let us know in your registration profile or email us directly at GlobalConferences@gartner.com, ideally at least three weeks prior to the conference. Once we receive your request, one of our accessibility ambassadors will contact you.

      Please email GlobalConferences@gartner.com with any additional questions or feedback on accessibility.
      Share your feedback on how we can further improve inclusivity at the conference:
      Gartner is committed to hearing all voices. Being inclusive and respectful are critical across all aspects of our business. Help us, challenge us, inspire us and share your thoughts, ideas and suggestions for how we can make our conference experience a more inclusive one. Please email GlobalConferences@gartner.com to share your feedback.

      Gartner cares about the health and safety of our community. If you are feeling unwell, please refrain from attending the conference. 

      At this time, Gartner does not have any health-related requirements in place for attendance. Should this change, we will follow up with updated guidance.