The World's Most Important Gathering of CMOs and Marketing Executives™

June 1 – 3, 2020 | San Diego, CA

Master your marketing leadership and power a world-class strategy

Join over 1,600 of your marketing executive peers for an unparalleled program designed for CMOs and their leadership teams. You'll gain insights into a range of topics, from customer experience to market insights and the marketing technologies that fuel your marketing strategy. 

Gartner Marketing Symposium/XpoTM 2020 is the place to hone your leadership skills, refine your marketing strategies and find innovative solutions to help power your marketing team.

Navigating Change

Examine the opportunities and challenges emerging for marketers today, as industries are evolving or dying, audiences are polarizing and global market considerations have never been more relevant.

Marketing Leadership

Transform your thinking and discover new approaches for each level of leadership. Access insights and data to shepherd your brand through complex shifts in culture, talent and technology.

Meaningful Networking

Interact with your esteemed peers to gain firsthand insight from those facing challenges similar to yours and meet face to face with the subject matter experts behind the latest marketing research. 

The Gartner difference

Gartner is the world’s leading research and advisory company. We equip leaders and their teams in every major business function with the indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow. Across every industry and enterprise size, Gartner provides the expertise needed to tackle your key initiatives, stay ahead of competition and grow your organization’s value.

Gartner Marketing Symposium/Xpo at a glance

Network with

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attendees

Evaluate

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exhibitors

Engage with

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Gartner experts

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research-driven sessions

Join a community of CMOs and marketing leaders

Advance your thinking as a strategic leader and bring your marketing vision to life with the best mix of insights and research-backed sessions that will help you cut through the hype and dive deeper into the areas that drive results. This conference is designed for:

  • CMOs and marketing executives striving to communicate marketing vision and strategy, and lead with confidence
  • Marketing insights and strategy leaders wanting to gain critical insights to navigate global/local market changes and socioeconomic shifts
  • Marketing operations leaders leveraging marketing data and analytics to measure success, evaluate the martech landscape and identify the solutions that support the marketing organization
  • B2B marketing leaders focused on identifying platforms and tools to influence B2B buying, engagement and growth

Tracks at a Glance

Our topic-focused agenda will cover challenges most critical to CMOs and their leadership teams. As we continue to finalize the 2020 agenda, review this year's tracks developed based on research from your peers and focused on what matters most to you and your organization. 

Track A

Lead and Innovate in Marketing

Strategizing, communicating and executing your vision as a marketing leader is critical and increasingly complex. Through Gartner experts and innovative ideas from industry leaders, we inspire you to bring your innovations to life and deliver results for your brand.

Track B

Inform Decision Making With Insights, Data and Analytics

Now more than ever, marketing leaders need data to support their decision making. We help you identify customer needs, expectations and perceptions, and understand cultural and economic shifts and their impacts on consumer behavior. Learn to use marketing data, analytics and insights to develop, deliver and support critical decisions.

Track C

Deliver Exceptional Customer Experiences

Marketing is taking more ownership of and responsibility for customer experience (CX). This means the onus is on CX leaders to deliver impactful experiences that affect the bottom line. We discuss what mindset, tools, research, insight and goals CX leaders need to adopt and embody to drive the results business leaders want and expect.

Track D

Drive Results Through Multichannel Marketing

Evolving customer buying behaviors drive fundamental shifts in the way organizations must approach marketing orchestration and execution. Learn how to manage core multichannel marketing challenges, from strategy design to campaign planning to technology selection.

Track E

Generate Revenue Through Sales Channels

Marketing leaders are increasingly responsible for contributing to closing sales and generating revenue, whether through owned digital commerce sites, B2C platforms like Amazon, or through B2B direct and indirect sales channels. Learn how to manage and optimize your results across channels.

Track F

Explore Emerging Trends and Technology

The fragmented martech vendor landscape is changing rapidly, and marketers must stay ahead of the curve on emerging technologies while getting the most from existing partnerships. We help you stay ahead of the competition through marketing technology leadership.

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