Master your leadership and power a world-class marketing strategy at the must-attend conference for CMOs and marketing leaders


Marketing leaders face a tough mandate: Drive business results in an environment of complexity and constant change.


Enter Gartner Marketing Symposium/Xpo™ the conference designed to address the shifts and chaos marketing leaders face every day. This unparalleled program offers CMOs and their leadership team an expanded agenda filled with research, advice and shared learning across B2B and B2C environments. As a chief marketing officer or leading marketing executive, you will gain insights into topics ranging from the customer experience and market insights to data & analytics and the marketing technologies that fuel your marketing strategy forward. 


Save the date! Join us June 1 - 3, 2020, in San Diego, CA.

Expert advice

Get practical guidance from successful marketing practitioners who understand the challenges you face from the client side of the desk because they’ve been there. Tap into best practices and fresh ideas from a variety of industries and marketing professionals.  Made up of seasoned marketing leaders with impressive marketing and digital pedigrees, our team of subject matter experts brings a proven track record of success to the table. 

Practical methodologies

Experience the findings of our quantitative and qualitative research and surveys across all key marketing capabilities, directly from the experts for the deepest insights.  Our sessions offer you the opportunity to learn from the tools, formulas and frameworks designed to help you execute your marketing strategy and prioritize the right goals for your business. 

Meaningful networking

With a powerful mix of research-led sessions and case studies, executive peer engagement and access to innovative solution providers, there are several opportunities to expand your network.  Interact with more than 1,500 of your peers to gain firsthand insight from those facing similar challenges to you and meet face-to-face with knowledgeable representatives from top solution providers.  

Get the latest information. 

Sign up to receive the 2020 agenda as soon as it's available.


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Explore the 2019 Program



The agenda is packed with the latest Gartner marketing research, peer-learning opportunities and guest speakers. 

Join a community of marketers
Yearning for peer-learning opportunities with marketing gurus like you? This is the place for B2B, B2C, B2B2C marketing cross-collaboration! Maximize your time in San Diego by attending workshops, roundtables, and other small group sessions. 
Your cant-miss experience
Few marketing conferences can offer the depth and breadth of marketing research you will find at Marketing Symposium/Xpo — with 50+ research-backed sessions led by Gartner experts and the opportunity to meet one-on-one with the expert of your choice,  it’s an experience that can’t be missed!


Topic Highlight: Influencing B2B Buyers
B2B marketers have unique needs. We’ll help you stay ahead with emerging enterprise and small business buyer insights and inspire you with advances in demand generation and sales enablement. Session topics include how ABM is transforming B2B marketing, a new model for B2B customer engagement and positioning digital commerce as the platform for B2B growth.


 Topic Highlight: Customer & Market Insights
Industries are evolving or dying, audiences are polarizing, and global/local market considerations have never been more relevant. We’ll help you stay ahead by helping you understand how the landscape is changing. Session topics will include the digital world of Gen Z, what marketers need to know about China, and how consumer insights can help you make better decisions. 
Exclusive Experience: Gartner CMO Circle 
As a CMO or head of marketing, you’re tasked with achieving revenue growth and high levels of customer satisfaction with decreasing budget and time to innovate. Be part of a powerful network and discover shared challenges and solutions with your fellow marketing executives. 

Access the latest Gartner research addressing your key focus areas 

CMO Strategy & Innovation

Multichannel Marketing

Digital Performance Benchmarks

Social Media Marketing

Customer Experience Leadership

Marketing Organization & Operations

B2B Buyer Insights & Demand Generation

Marketing Insights & Analytics

Content Marketing

Marketing Technology & ROI

Consumers & Culture

Search Strategy & Execution

Prepare to be inspired.

Our roster of guest keynotes, experienced practitioners and Gartner analysts are the experts in their areas of focus.

Source vendors and solutions to make the most of your investments of marketing measurement, analytics and optimization tools.

Join us in San Diego!



Marriott Marquis San Diego

Getting Here


Located by the San Diego bay, enjoy a short walk to restaurants, shops and harbor attractions.