The World’s Most Important Gathering of CMOs and Marketing Executives™

December 1 – 3, 2020 | Americas | Virtual

Master your marketing leadership and power a world-class strategy through unprecedented times

Join your marketing executive peers for an unparalleled program designed for CMOs and their leadership teams. You’ll gain insights into a range of topics, from customer experience to market insights and the marketing technologies that fuel your marketing strategy.

The virtual Gartner Marketing Symposium/Xpo® 2020 is the place to hone your leadership skills, refine your marketing strategies, and find innovative solutions to help power your marketing team to deliver growth during unprecedented times. Join us at the marketing conference to be at the center of: 

Navigating change

The global pandemic and social unrest have caused massive disruption for marketing leaders, which creates demanding challenges but also enormous opportunities. Examine what you can do now to survive and thrive.

Marketing leadership

Transform your thinking and discover new approaches for each level of leadership. Access insights and data to shepherd your brand through complex shifts in culture, talent and technology.

Strategic advice

Meet with Gartner experts to learn about the latest strategic trends in marketing, discover the latest marketing technologies, and explore how you can apply these insights to achieve your goals.

Every day, we see marketing leaders grapple with new uncertainties as they strive to deliver against heightened expectations. As our world transitions from crisis to recovery, join us for this virtual interactive showcase of thought leadership on how to balance forward-looking marketing strategy with in-the-moment adaptability.

Jay Wilson

VP Analyst and Conference Chair

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    Join a community of CMOs and marketing leaders

    Advance your thinking as a strategic leader and bring your marketing vision to life with the best mix of insights and research-backed sessions that will help you cut through the hype and dive deeper into the areas that drive results. This conference is designed for:

    Build strategies, pursue innovation and align resources to deliver results
    • Drive strategic growth and customer retention. 
    • Prove the value of your marketing investments. 
    • Reskill marketing talent with digital capabilities without losing traditional experience.
    • Use data to precisely target, measure and improve marketing results.
    • Maintain your place at the executive table by being the authority on the customer.
    Gain critical insights to navigate changes and create exceptional customer experience that set your business apart
    • Discover the newest benchmarking and insight on customer experience (CX) management, trends in CX measurement and best practices. 
    • Take a deep dive into how the global pandemic has altered consumer buying behavior and how to shift attention to your brand, instead of your competitors.
    • Inform decision making with insights, data and analytics. 
    • Identify customer needs, expectations and perceptions. 
    • Understand economic shifts and their impacts on consumer behavior.
    Develop new competencies in areas such as data sourcing, integration and management, and advanced analytics
    • Discover leading initiatives across customer analytics, data and creative marketing.
    • Leverage marketing data and analytics to measure success. 
    • Evaluate the martech landscape. 
    • Identify the solutions that support the marketing organization. 
    Identify platforms and tools to influence B2B buying, engagement and growth
    • Stay ahead with emerging enterprise and small business buyer insights. 
    • Discover advances in demand generation and sales enablement. 
    • Learn how to manage and optimize your results across B2B direct and indirect sales channels. 
    • Employ new strategies to engage B2B buyers in an uncertain environment. 
    Develop an effective digital marketing strategy to deliver business growth
    • Discover the marketing tools and resources needed to proactively personalize your customer experiences
    • Create a value-driven digital marketing plan to steer business growth 
    • Adopt a coordinated multi-channel approach to make a well-informed decision with data-driven benchmarking 
    • Dive into advertising testing and measurement to improve digital marketing ROI

    Tracks at a Glance

    Our topic-focused agenda covers challenges most critical to CMOs and their leadership teams to build a winning strategy. 

    Track A

    Lead and Innovate in Marketing

    Strategizing, communicating and executing your vision as a marketing leader is critical and increasingly complex. Through Gartner experts and innovative ideas from industry leaders, we inspire you to bring your innovations to life and deliver results for your brand.

    Track B

    Inform Decision Making With Insights, Data and Analytics

    Marketing leaders need data to support decision making. Identify your customer needs, expectations and perceptions, and understand cultural and economic shifts and their impacts on consumer behavior. Learn to use marketing data, analytics and insights to make critical decisions.

    Track C

    Deliver Exceptional Customer Experiences

    Marketing is taking more ownership of and responsibility for customer experience to deliver impactful experiences that affect the bottom line. Discover what mindset, tools, research, insight and goals CX leaders need to adopt and embody.

    Track D

    Drive Results Through Multichannel Marketing

    Evolving customer buying behaviors drive fundamental shifts in the way organizations must approach marketing orchestration and execution. Learn how to manage core multichannel marketing challenges, from strategy design to campaign planning to technology selection.

    Track E

    Generate Revenue Through Sales Channels

    Marketing leaders are increasingly responsible for contributing to closing sales and generating revenue, whether through owned digital commerce sites, B2C platforms like Amazon, or through B2B direct and indirect sales channels. Learn how to manage and optimize your results across channels.

    Track F

    Explore Emerging Trends and Technology

    The fragmented martech vendor landscape is changing rapidly, and marketers must stay ahead of the curve on emerging technologies while getting the most from existing partnerships. We help you stay ahead of the competition through marketing technology leadership.

    Track G

    Achieve Your Goals as a CMO

    The role of the CMO has never been more exhilarating or challenging. Rebounding from disruption, responding to significant changes in consumer behavior, and staying ahead of pandemic forces are complex and all-consuming. Take a deeper dive into addressing these challenges and achieve your goals.

    Questions?

    Ready to register?

    Secure your space now.