Content marketing is outpacing marketers' ability to measure its effectiveness. Inundated by potential metrics — or lacking awareness of leveraging existing data — marketers fail to outline specific measurement plans that complement their content strategy. In this roundtable, we'll discuss: How do you define KPIs? How do you balance operational and performance metrics? You'll be on your way to content measurement success.

Advances in marketing technology and data have made the vision of personalization appear within reach, but content creation has yet to keep pace. Over 63% of digital marketers say that "delivering personalized experiences to their customer is a moderate to significant challenge." Some numerous unique strategic approaches and capabilities must come together to deliver the ultimate goal of better serving customers.

Content marketing is outpacing marketers' ability to measure its effectiveness. Inundated by potential metrics — or lacking awareness of leveraging existing data — marketers fail to outline specific measurement plans that complement their content strategy. In this roundtable, we'll discuss: How do you define KPIs? How do you balance operational and performance metrics? You'll be on your way to content measurement success.

How will AI-based content-generating tools change your enterprise, products and services? All the new options, tools and technologies have opened up the opportunities for growth, savings and risk. Ask the experts what Generative AI-based tools, such as ChatGPT, Google Bard and similar technologies, mean for your organization now and going forward, and what steps you need to take to turn their promise into reality.

Generative AI is a disruptive technology that has a proven impact on content development and customer experience. Recent advancements in AI support more effective and efficient creative development across text, images, video, 3D modeling and decisioning. This session will explore Generative AI's transformative promise to help your team evolve their creative capabilities to support meaningful brand experiences.