How do you attract consumer engagement in the face of shorter attention span, more distractions and lower trust in brands? Innovate your content marketing strategy to focus on delivering value for consumers, ensure an engaging narrative and achieve business results at scale. In this session, you’ll learn how Genius brand Charles Schwab tackles these challenges and how you can:
● Become a trusted content resource
● Build empathy and show consumers that your brand gets them
● Expand your audience funnel and drive conversion

Marketers spend over 11% of their budgets on their websites and getting the experience right is critical to multichannel marketing success. But with over 80% of website projects failing, how can marketers ensure that they get the most from their investments? In this session you will learn:

- How websites have evolved and how changing consumer expectations continue to transform journeys
- How you can use Gartner data to understand how leading brands focus their websites
- What steps you need to take to refine your website strategy