Gartner benchmarks the digital marketing performance of over 1,000 brands across various industries each year. In this session, we'll reveal the precious few digital "Genius" brands — those that outperform all others in their industry — highlighting the consistent strategic elements that set them apart from competitors. In doing so, we'll show you what it takes to become a digital genius.
Speaker Bio
Matt Moorut
Director Analyst
Matt Moorut is a Director-level analyst for Gartner for Marketers, based in London, UK. He is the KI Leader for the Industry Marketing Strategy and Execution KI in the marketing practice and serves as the marketing officer and multichannel marketing track manager for Symposium.
As an analyst, Mr. Moorut supports Gartner's clients in the retail industry with insights and guidance on various marketing topics, ranging from strategy to digital trends to marketing channel best practices. He is the lead analyst for Gartner's Luxury Retail Digital IQ Index. Having working for L2 (a business acquired by Gartner), he delivered presentations to C-Suite leaders at retail businesses including Swarovski, Ralph Lauren and Chanel.
Separately, Mr. Moorut is responsible for delivering insights on email marketing to Gartner's clients across all sectors. He leads Gartner's research for the Market Guide for Email Marketing and works with vendors and marketers to understand trends, pitfalls and best practices in that channel.
He previously served as the CMO of a social enterprise that supported 40,000 nonprofits with digital tools and education. In this role, he ran a digital publishing platform and was responsible for martech, sales and marketing strategy and execution.
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As an analyst, Mr. Moorut supports Gartner's clients in the retail industry with insights and guidance on various marketing topics, ranging from strategy to digital trends to marketing channel best practices. He is the lead analyst for Gartner's Luxury Retail Digital IQ Index. Having working for L2 (a business acquired by Gartner), he delivered presentations to C-Suite leaders at retail businesses including Swarovski, Ralph Lauren and Chanel.
Separately, Mr. Moorut is responsible for delivering insights on email marketing to Gartner's clients across all sectors. He leads Gartner's research for the Market Guide for Email Marketing and works with vendors and marketers to understand trends, pitfalls and best practices in that channel.
He previously served as the CMO of a social enterprise that supported 40,000 nonprofits with digital tools and education. In this role, he ran a digital publishing platform and was responsible for martech, sales and marketing strategy and execution.
Monday, May 22, 2023 / 04:15 PM - 04:45 PM MDT
Signature Series: In the Company of Genius: What Top Digital Marketing Brands Do Differently
Tuesday, May 23, 2023 / 02:00 PM - 02:45 PM MDT
Roundtable: How Should Your Google Search Strategy Change in 2023?
Please join this interactive session to share your views and learn from peers on the big issues affecting Google SEM and SEO strategy in 2023. Discussion points will include:
- The best strategy against competitor bidding on branded terms
- Where to place budget: SEO and SEM
- The evolution of the Google's SERP and what it means for brands' strategies
Tuesday, May 23, 2023 / 03:30 PM - 04:00 PM MDT
How to Avoid the Oncoming Email Apocalypse
Mail privacy protection has inflated and obscured open rate statistics for marketers and could be hiding a cataclysmic issue for email marketing — fewer emails are being read. In this session, we'll explain the trend, how marketers have responded, and how marketers *should* respond to make sure they avoid the trap of taking a path that ends in long-term underperformance from the channel.
Wednesday, May 24, 2023 / 10:30 AM - 11:15 AM MDT
Roundtable: How Should Your Google Search Strategy Change in 2023? (Repeat)
Please join this interactive session to share your views and learn from peers on the big issues affecting Google SEM and SEO strategy in 2023. Discussion points will include:
- The best strategy against competitor bidding on branded terms
- Where to place budget: SEO and SEM
- The evolution of the Google's SERP and what it means for brands' strategies