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Ask the Analyst: "One-Team” GTM Metrics That Drive Cross-Functional Focus and Impact
Wednesday, June 10, 2026 / 12:00 PM - 12:45 PM MDT
About the Session
Product marketing leaders can orchestrate cross-functional GTM teams, but only with metrics that drive a “one-team” mentality across product management, demand generation, sales and customer success teams. This interactive discussion will focus on the B2B performance metrics that track shared outcomes, such as customer adoption and revenue growth, to improve overall contribution to GTM results.
Speakers