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Workshop: From Fluff to Field-Ready: Creating Value Propositions Sales Will Actually Use
Monday, June 08, 2026 / 03:30 PM - 05:00 PM MDT
About the Session
Value propositions are notorious for being useless in real sales conversations. It’s time to fix that. Join this session to transform your messaging from organizational mission to competitive differentiation. We will audit your current approach, brainstorm realistic customer perceptions and utilize a framework to engineer a sales-ready narrative. Stop writing for the boardroom and start writing for the deal.
Speakers