Sessions / Trendspotting for CMOs: Increase Your Enterprise Influence
Trendspotting for CMOs: Increase Your Enterprise Influence
Monday, June 08, 2026 / 03:30 PM - 04:00 PM MDT
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About the Session
CMOs struggle to prove value to CEOs and executive peers because they don’t do enough to shape overall business strategy. Use Gartner Futures Lab’s Tapestry research to anticipate and respond to the disruptive forces that create risks and strategic opportunities for your business. In this session, you'll learn how to build a trendspotting capability, and the three top trends your organization needs to know now.