Jay Wilson

Jay Wilson

VP Analyst
Jay Wilson focuses on helping clients achieve optimal results in social marketing, with an emphasis on measurable results and impacts to customer experience. Previously, Mr. Wilson led social marketing efforts at a large digital advertising agency in New York, with hands-on experience in the airline, CPG and high-tech industries. He also helps marketers with their agency selection processes, including RFP development, pitch process and ongoing management of agency resources.
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Tuesday, December 01, 2020 10:30 AM|Tuesday, December 01, 2020 11:15 AM
CMO Story: Diversity and Inclusion: A Marketing Advantage

Diversity and inclusion (D&I) efforts resonate with consumers, and can become a brand advantage. Data shows that companies with an ethnically diverse board of directors are 43% more likely to experience higher profits. But that’s just the start. Gartner data shows that teams that prioritize D&I outperform teams that don’t. An increasingly diverse customer base demands that brands reflect D&I in their marketing communications, while practicing what they preach in their own hiring practices. Clients tell us that they increasingly prioritize D&I when selecting agency partners. Especially in creative fields like advertising and marketing, a diversity of ideas can be differentiating. In this session, you'll learn: 1) How D&I can have a positive impact on your brand, your employees, and society at large 2) How to audit your own organization’s D&I efforts and make improvements 3) How D&I has given a competitive advantage to leading global brand.

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