Speaker Bio

Ant Duffin

Ant Duffin

Sr Director Analyst
Ant Duffin is a Senior Director Analyst in the Gartner for Marketing Leaders practice covering digital commerce.

Ant advises on digital commerce business transformation across the end to end value chain including digital marketing, multichannel eCommerce and business capability (talent, partners and Martech) including enabling functions i.e. IT, HR, supply chain.
Ant has over 15 years global digital consumer / brand experience across a range of industries including CPG, retail, UK government and automotive.

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Monday, May 22, 2023 / 11:00 AM - 11:45 AM MDT
Ask the Expert: Social Commerce - The Real Deal or Just Hype?

Social commerce is a growing priority for marketing leaders, and while it continues to evolve rapidly its effectiveness remains inconsistent. Attendees will learn about the strategic importance of social commerce and practical best practice advice to maximize return on social commerce investment.

Tuesday, May 23, 2023 / 12:00 PM - 12:30 PM MDT
Integrate Digital Commerce Operations To Advance The Marketing Machine

Digital commerce operations are vital to successfully executing a digital commerce strategy, but many organizations struggle to establish them. CMOs must integrate digital commerce operations to ensure their organizations can meet the rapidly evolving needs of their customers. Our expert will introduce digital commerce operations and how to integrate them as a part of broader business operations.

Wednesday, May 24, 2023 / 02:45 PM - 03:30 PM MDT
Ask the Expert: What Is the Best Way to Establish Digital Commerce Collaboration?

Collaboration is critical to delivering digital commerce results. However, what's most important when executing a cohesive digital commerce strategy is to rightsize collaboration based on the business scenario ensuring an optimal balance of collaboration intensity versus delivery speed. Attendees can ask our expert what are the best practices to establish or optimize digital commerce collaboration practices.

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