Social commerce is a growing priority for marketing leaders, and while it continues to evolve rapidly its effectiveness remains inconsistent. Attendees will learn about the strategic importance of social commerce and practical best practice advice to maximize return on social commerce investment.

Digital commerce operations are vital to successfully executing a digital commerce strategy, but many organizations struggle to establish them. CMOs must integrate digital commerce operations to ensure their organizations can meet the rapidly evolving needs of their customers. Our expert will introduce digital commerce operations and how to integrate them as a part of broader business operations.

Collaboration is critical to delivering digital commerce results. However, what's most important when executing a cohesive digital commerce strategy is to rightsize collaboration based on the business scenario ensuring an optimal balance of collaboration intensity versus delivery speed. Attendees can ask our expert what are the best practices to establish or optimize digital commerce collaboration practices.