Carlos Guerrero

Carlos Guerrero

Sr Director, Advisory
Carlos A Guerrero is an Advisor with Gartner for Marketing Leaders supporting CMOs and their directs achieve their commercial and strategic objectives. Mr. Guerrero's areas of expertise include branding, organizational structure and design, and demand generation best practices. He provides practical advice on these topics through phone-based consultations, document reviews, and in-person briefings.
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Tuesday, August 31, 2021 / 11:00 AM - 11:30 AM EDT
(03:00 PM - 03:30 PM GMT)
Keynote: Connect for Resilience and Growth

In nature, connected ecosystems enable life to survive the harshest catastrophes and to adapt and thrive when conditions stabilize. Today, our future growth depends on our ability to renew our connections with customers, employees, business partners and leaders across the enterprise to establish new networks for communication and collaboration.

Tuesday, August 31, 2021 / 03:30 PM - 04:00 PM EDT
(07:30 PM - 08:00 PM GMT)
Leveling Up From Digital Marketing to Digital Business Building

While marketing leaders are increasingly drawn into digital business decisions, many are uncertain how to best build strategic influence. Join this session to see how leading marketing functions increased their influence and help drive digital business at scale by sourcing differentiated customer insight, enhancing support for stakeholders’ strategic decisions, and aligning cross-functional capabilities to increase commercial coordination.

Wednesday, September 01, 2021 / 03:30 PM - 04:00 PM EDT
(07:30 PM - 08:00 PM GMT)
CMO Story: Using Digital Investments to Drive Growth at EDC

As the VP of Marketing at EDC, Marc-Andre Roy faced ambitious growth goals and a mandate to lead his organization’s digital transformation. Marc-Andre focused his team on identifying ways to better reach key growth segments with new digital capabilities. In this session, Marc-Andre will share EDC’s disciplined approach to prioritizing digital investments and designing the comprehensive, digital-first value proposition responsible for tripling their market penetration.

Thursday, September 02, 2021 / 03:30 PM - 04:00 PM EDT
(07:30 PM - 08:00 PM GMT)
It Matters How It Ends — Sunsetting a Brand Effectively

This session will discuss the timing, important partnerships, and communication around shutting down a brand. Specifically, your brand sunset strategy should be driven by the "rationale" for the sunset — whether it be repairing a tarnished reputation, the realities of M&A activity, or shutting down an underperforming brand.

Hear it first at Gartner Marketing Symposium/Xpo™