Speaker Bio

Carlos Guerrero

Carlos Guerrero

VP, Advisory
Carlos Guerrero is a VP of Advisory, helping CMOs and marketing leaders achieve their commercial and strategic goals. Mr. Guerrero's areas of expertise include marketing strategy, brand, organizational structure, and demand generation.
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Monday, May 22, 2023 / 09:30 AM - 10:15 AM MDT
Keynote: Marketing’s New Directive: Resist the Tyranny of More

In the face of economic headwinds, shifting customer behaviors and eroding brand value, marketing leaders can no longer do more with less. Despite real constraints, marketers continue to be stuck in a “cycle of more” that involves technology investments, expanding operational remits and an unrealistic focus on customer obsession. Join this session to learn where to do less; how to do better with customer engagement; and the evolution of the marketing function itself.

Monday, May 22, 2023 / 01:45 PM - 03:45 PM MDT
Research Discussion: Activating Your Brand Through Meaningful Experiences

In volatile times, brand is a critical asset to help organizations weather the storm. However, conventional activation tactics have limited impact on customer loyalty and preference. This session shares our latest brand activation insights and facilitates peer-to-peer discussion on: ways to build brand commitment, examples of best-in-class activations and gaining support for brand investment.

Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
Position Your Brand to Drive Preference

The current economic climate challenges brand leaders’ ability to meet their most important brand strategy goals. This session will cover what we can learn from brand leaders' key priorities; the type of brand positioning that works best in the current environment; and how leading companies use their positioning to connect with audiences and drive preference.

Join us to hear from Gartner experts and thought leaders.