Carlos Guerrero

Carlos Guerrero

VP, Advisory
Carlos A Guerrero is an Advisor with Gartner for Marketing Leaders supporting CMOs and their directs achieve their commercial and strategic objectives. Mr. Guerrero's areas of expertise include branding, organizational structure and design, and demand generation best practices. He provides practical advice on these topics through phone-based consultations, document reviews, and in-person briefings.
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Monday, May 23, 2022 / 12:00 PM - 12:45 PM EDT
Roundtable: Help Me, Help You: Leading and Engaging Secondary Brand Owners to Drive Organizational Success

How do you get a distributed network of secondary brand owners to support the primary brand to create success for all parts of your organization? This session will guide you through opportunities to engage secondary brand owners at various primary brand maturity levels. Come prepared to share what has worked well in your organization and to hear what tips and tricks others in your shoes have employed to create winning partnerships with secondary brand owners.

Monday, May 23, 2022 / 03:45 PM - 04:15 PM EDT
Shifting From Design to Implementation — The Three C's of Successful Marketing Strategy Execution

CMOs recognize the importance of an effective strategic plan. Creating a strong document does not protect marketing teams from sliding back to a tactical mindset. This session will introduce the three C's for successful marketing strategy execution: Communicating the plan up and down the chain of command; creating a strategy-driven Culture within the marketing team; and Celebrating strategic wins across the year.

Tuesday, May 24, 2022 / 03:00 PM - 04:00 PM EDT
Workshop: Glow Up Your Job Descriptions (to Attract Marketing Talent)

Gartner research shows that the "great resignation" has been particularly challenging for marketing. As CMOs need to hire critical talent while facing reduced budgets, something as simple as a job description becomes hugely important. However, many organizations still use yesterday's JDs to hire the talent of tomorrow. This interactive workshop will provide practical tips to ensure JDs are differentiated, compelling, and engaging. Participants should bring an editable version of a recent job description.

Wednesday, May 25, 2022 / 11:00 AM - 11:45 AM EDT
Guest Keynote: A Conversation with Luvvie Ajayi Jones

Join us for an incredible interview with Luvvie Ajayi Jones. Best known for her trademark wit, warmth, perpetual truth-telling and professional troublemaking, Ajayi Jones also hosts her own social app called LuvvNation, a safe space in a dumpster fire world, that is the go-to source for elevated conversations about all things buzzworthy. Her cultural impact is further amplified by the fact she was the co-creator of the #SharetheMicNow2020 global movement, a campaign with over 15 billion social media impressions that amplified the voices of Black women by having white women with huge followings, such as Julia Roberts, Kourtney Kardashian and Gwyneth Paltrow, swap social media platforms with them.

In this electrifying conversation, Luvvie will share anecdotes from her life and careers and what can happen when you blindly follow doing what you love without expectation.

Wednesday, May 25, 2022 / 12:00 PM - 12:45 PM EDT
Ask The Expert: How Do I Effectively Socialize Brand Strategy Across the Entire Organization?

Brand strategy continues to be listed as a critical priority across various Gartner CMO surveys. However, outside the walls of marketing, brand is often perceived as "the logo and the colors," leading to mixed brand strategy execution. CMOs must secure C-level commitment to brand and engage all employees to embrace brand in their day-to-day. This session will provide actionable ideas to help marketing leaders to do both in a scalable way.

Wednesday, May 25, 2022 / 01:10 PM - 01:25 PM EDT
Fireside Chat with Luvvie Ajayi Jones (Exclusive to CMO Circle attendees)

For the second exclusive fireside chat, hear from Luvvie Ajayi Jones, as she expands on her keynote interview with her thoughts on such things as brands as troublemakers, balancing risk with reward and how CMOs should use their superpowers to positively influence their brand message, team dynamics, their core values and to leave behind a legacy to be proud of.

Join us to hear from Gartner experts and thought leaders.