Speaker Bio

Carlos Guerrero

Carlos Guerrero

VP, Advisory
Carlos Guerrero is a VP of Advisory, helping CMOs and marketing leaders achieve their commercial and strategic goals. Mr. Guerrero's areas of expertise include marketing strategy, brand, organizational structure, and demand generation.
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Tuesday, May 23, 2023 / 02:00 PM - 02:30 PM MDT
Position Your Brand to Drive Preference

The current economic climate challenges brand leaders’ ability to meet their most important brand strategy goals. This session will cover what we can learn from brand leaders' key priorities; the type of brand positioning that works best in the current environment; and how leading companies use their positioning to connect with audiences and drive preference.

Join us to hear from Gartner experts and thought leaders.