Sessions / Leading Marketing AI Transformation and Change Management as a New CMO
Leading Marketing AI Transformation and Change Management as a New CMO
Tuesday, June 09, 2026 / 12:00 PM - 12:30 PM MDT
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About the Session
New CMOs face unique challenges when leading marketing’s AI transformation, while simultaneously building key relationships and establishing credibility. Join this session to discover common pitfalls in marketing AI transformation, proven strategies to avoid them, and effective change management tactics to secure buy-in for a successful, AI-powered marketing journey.