Customer data platforms continue to be all the rage, but they're only one piece to the puzzle that is managing customer data. This session will focus on your questions about customer data, customer profiles, and technologies for managing your customer data like CDPs, DMPs, and identity management.
In this session, you'll learn:
- What is a "360 degree view of the customer?"
- What marketing technologies help me manage my customer data?
- What's the role of identity management in unifying customer data?