Customer data platforms continue to be all the rage, but they're only one piece to the puzzle that is managing customer data. This session will focus on your questions about customer data, customer profiles, and technologies for managing your customer data like CDPs, DMPs, and identity management.
In this session, you'll learn:
- What is a "360 degree view of the customer?"
- What marketing technologies help me manage my customer data?
- What's the role of identity management in unifying customer data?

People accept robots that look like cartoons, or seem to be human, but reject uncanny resemblances - those resemblances somewhere between a person and a cartoonish depiction. The Uncanny Cliff of Privacy occurs when too much (rather than too little) data is used to personalize customer experiences, and begins to feel creepy. How do marketers figure out where the right balance is, and respect consumers' privacy preference? Heather West, Head of Policy for the Americas at Mozilla, will join us in this session to explore the following topics:

- How do consumers feel about their privacy and their data?
- How do brands and platforms in plan for a future that includes more regulation and increasingly limited access to data?
- How should I construct marketing and advertising programs that respect consumers' privacy preferences?

IT, cited as a major detractor of marketing in 2017, is now reported as one of marketing’s major supporters. Take advantage of this relationship now before the pendulum swings the other way. CMOs need to continue to reach across the c-suite in order to accomplish their goals.
 In this session, you'll learn:
· What are the barriers to effective IT-marketing relationships?
· Why is IT essential to the success of marketing?
· How can you effectively communicate the needs of marketing to IT?