In the face of economic headwinds, shifting customer behaviors and eroding brand value, marketing leaders can no longer do more with less. Despite real constraints, marketers continue to be stuck in a “cycle of more” that involves technology investments, expanding operational remits and an unrealistic focus on customer obsession. Join this session to learn where to do less; how to do better with customer engagement; and the evolution of the marketing function itself.

It’s difficult for marketers to make choices without understanding the evolving landscape of transformational change. This Tapestry of trends story enables marketers to contribute to enterprise strategy and prepare the organization for brave new worlds. This session will allow attendees to learn and ask questions about seven key trends that weave a story about the future.

Welcome to the age of disruptions, where the only long-term prediction that makes sense is there is no predictability. This exclusive invitational program shares strategies that chief marketing officers should use to outfox disruption and drive new business growth. Also, a peer leader reveals how they anticipate and handle disruptions that can completely change their enterprise and industry.

The only long-term prediction that makes sense? There is no predictability. Not so long ago, a disruption meant the sudden emergence of a business rival that upended an industry, usually through digital innovation. Those jolts were scary, but lately, the shocks have hit even harder, altering many sectors at once; and they’ve hit bigger, surging across the whole world. CMOs tell us they’ve been unprepared for the knock-on effects of overlapping crises. Anticipating the next political shifts, social upheaval, superstorm, inflation, or invasion — and the combined cumulative effect — has been impossible.

In this session, you'll learn how to use Gartner's Futurist Mindsets to prepare to navigate the future - and maybe even engineer its chaos to your advantage.