In the face of economic headwinds, shifting customer behaviors and eroding brand value, marketing leaders can no longer do more with less. Despite real constraints, marketers continue to be stuck in a “cycle of more” that involves technology investments, expanding operational remits and an unrealistic focus on customer obsession. Join this session to learn where to do less; how to do better with customer engagement; and the evolution of the marketing function itself.

The only long-term prediction that makes sense? There is no predictability. Not so long ago, a disruption meant the sudden emergence of a business rival that upended an industry, usually through digital innovation. Those jolts were scary, but lately, the shocks have hit even harder, altering many sectors at once; and they’ve hit bigger, surging across the whole world. CMOs tell us they’ve been unprepared for the knock-on effects of overlapping crises. Anticipating the next political shifts, social upheaval, superstorm, inflation, or invasion — and the combined cumulative effect — has been impossible.

In this session, you'll learn how to use Gartner's Futurist Mindsets to prepare to navigate the future - and maybe even engineer its chaos to your advantage.