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Rahim Kaba
VP Analyst
Gartner
Speaker Bio
Rahim Kaba helps product marketing and tech leadership teams nail their go-to-market (GTM) strategies so they can grow faster, outpace the competition, and deliver real value to their customers.
His core research explores how product marketing teams can drive impact through strategic GTM orchestration, cross-functional alignment, and the practical adoption of AI. He focuses on competitive and market intelligence (Rahim is the lead author of Gartner's inaugural MQ), building and scaling high-performing product marketing teams, and operationalizing new product introductions and launches. He is passionate about helping product marketing teams influence product strategy, demonstrate their value with the right metrics, enable sales with actionable insights, and implement innovative approaches to customer research and message testing.
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His core research explores how product marketing teams can drive impact through strategic GTM orchestration, cross-functional alignment, and the practical adoption of AI. He focuses on competitive and market intelligence (Rahim is the lead author of Gartner's inaugural MQ), building and scaling high-performing product marketing teams, and operationalizing new product introductions and launches. He is passionate about helping product marketing teams influence product strategy, demonstrate their value with the right metrics, enable sales with actionable insights, and implement innovative approaches to customer research and message testing.