All aspects of branding, from strategic to tactical, require resources from marketing and other cross-functional teams. We delve into Gartner research to help you learn the strategic internal and external activation and measurement areas that successful brand owners prioritize, along with the ones they don’t. Learn where to place your brand-building bets to propel a successful brand.
Speaker Bio
Julie Reeves
Sr Director Analyst
Julie Reeves helps clients to better position their brands for success through strategic use of consumer insights and executional considerations. She has a deep understanding of brand strategy, architecture and positioning creation and management in various stages of business maturity across a multitude of industries and competitive situations.
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Tuesday, May 23, 2023 / 10:30 AM - 11:00 AM MDT
The 3 Priorities of Successful Brand Leaders (& How to Achieve Them)
Tuesday, May 23, 2023 / 12:00 PM - 12:45 PM MDT
Ask The Expert: Get Your Burning Brand Strategy, Activation and Measurement Questions Answered!
This session will be a chance to ask questions on brand strategy, internal and external brand activation, and brand measurement. Come prepared with questions such as:
• How do I know when it is time to revise my brand strategy?
• How much latitude should I give brand partners across the organization to activate the brand?
• How should I think about the balance of brand and performance marketing?
• How often should I measure and report out on brand health?