Gartner provided expert guidance and peer-based insights to help Intel build and expand an innovative ABM program that improved the partnership between sales and marketing and increased marketing’s impact.
The fast-paced and ever-changing world of digital business presents new challenges for even the most seasoned product marketers. Understanding the voice of your customers and their buying journey is more important than ever but requires stronger messaging than ever before. The stakes have never been higher to deliver better brand experiences and break through a noisy market. It's time to transform your product marketing plan to win.