Gartner for Sales Leaders

Traditional silos between sales and marketing must be broken down to deliver a more seamless and consistent customer experience to generate demand and close more deals. 

Download our guide to learn:

• The desired B2B buyer experience and where sellers fit in 
• The four phases of sales and marketing alignment 
• The six main areas to assess for maturity 
• Two case studies from companies that have gotten results with sales and marketing alignment

Instead of showing metrics that have little to do with sales enablement’s impact, sales enablement leaders should build a compelling narrative that shows how their efforts drove changes in sellers that are critical to achieving sales goals. Download our three-step, behavior-focused framework to show the true impact of sales enablement.