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B2B buying behavior has grown even more unpredictable due to COVID-19 and market volatility. Gartner research suggests that over the next five years, an exponential rise in digital interactions between buyers and suppliers will break traditional sales models.Download Gartner's report to discover top trends shaping future sales strategies, processes and resource allocation.
In 2019, our members shared that there was not enough content designed specifically for heads of sales, which inspired us to create a newsletter which aims to help you and your peers stay ahead of emerging issues and trends impacting the sales function.
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Just as sales enablement helps sellers sell, buyer enablement helps buyers buy by providing them with prescriptive advice and practical support to make the buying process easier to navigate and complete.
Suppliers who can provide them with that information will be rewarded. Gartner research shows that customers are three times more likely to buy a bigger deal with less regret when suppliers provide information perceived as helpful in advancing the purchase process.
With Gartner for Sales, you can:
Gartner is an objective resource for more than 14,000 enterprises in 100+ countries.
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