• Identify sales strengths and weaknesses to influence your strategic efforts
• Build a fact-based case to drive informed discussions for resource investment and cross-functional planning
• Define specific initiatives that reach across sales disciplines and define your path to the next level of maturity

This self-assessment tool and the resulting report shows the gaps between your current and desired states. Suggested solutions from the tool help discussion and decision making around:

• Strategic planning. Understand how well your function is performing in its current state.
• Functional transformation. Support short-term and long-term planning by clearly identifying next steps and associated resources.
• Resource allocation. Ensure alignment of strategy and resources with market opportunities and business needs.
• Consensus building. Develop support for initiatives by gathering feedback from your leadership group.