Gartner CSO & Sales Leader Conference

October 6 – 8, 2020 | Las Vegas, NV

Cancellation of Gartner CSO & Sales Leader Conference 2020 in Las Vegas

With continued uncertainty relating to travel restrictions, government directives and reports from leading health organizations, Gartner has made the decision to reevaluate its conference portfolio for the remainder of 2020. As a result, we have made the decision to cancel the Gartner CSO & Sales Leader Conference, scheduled to take place in Las Vegas, October 6 – 8, 2020.

For more information visit our FAQ page.

Lead your sales organization to success and drive business growth

Gartner CSO & Sales Leader Conference is a comprehensive program designed for chief sales officers and their sales leadership teams focused on sales strategy, sales enablement and sales operations. Sales organizations now face unprecedented uncertainty stemming from a pandemic, economic and geopolitical pressures coupled with shifting customer expectations, buying behaviors and an evolving technological landscape.

At Gartner CSO & Sales Leader Conference 2020, you have the unique opportunity to learn from the most progressive sales organizations as well as Gartner's cutting-edge insights into customers, frontline sales talent, the current sales environment and the best sales leaders' practices.

Lead through disruption

Effectively prepare and navigate economic turns. Hear firsthand from Gartner experts how to focus your sales plan on strategic planning, cost management and sales performance management to succeed in this economic cycle.

Learn from peers

Now more than ever, it's important to gain insights from your peers who are facing challenges similar to yours. Learn practical, proven solutions from fellow sales leaders and apply those ideas to your sales organization.

Technology solutions

Explore our trusted sales technology providers changing the sales landscape. Incorporate these solutions into your sales technique as you get inspired by Gartner experts and sales leader peers.

The Gartner difference

Gartner is the world’s leading research and advisory company. We equip leaders and their teams in every major business function with the indispensable insights, advice and tools to achieve their mission-critical priorities today and build the successful organizations of tomorrow. Across every industry and enterprise size, Gartner provides the expertise needed to tackle your key initiatives, stay ahead of competition and grow your organization’s value.

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    Sales leaders making bold moves

    Sales leaders must stay ahead of emerging sales trends, consistently inspiring their organizations to adopt new initiatives and deliver on ever-increasing growth targets. Gartner CSO & Sales Leader Conference 2020 provides insights, strategy and action to achieve those goals. 

    • Chief Executives who want to gain insights from Gartner's data-backed research and apply throughout all major areas impacting organizational function to drive profitable growth--from frontline manager effectiveness to account growth and sales process design.
    • Sales Enablement leaders can utilize Gartner's insight, advice, data and tools to help transform their sales enablement strategies from a reactive hub for seller support to a proactive team that drives transformative productivity gains. 
    • Sales Operations leaders in need of tactical advice and tools to help drive sales effectiveness and performance. Gartner will help guide you on how to accelerate the sales operations management toward optimal design for strategic and tactical sales excellence. 

    Tracks at a Glance

    Our research-based sessions are designed to help sales leaders drive profitable revenue growth, improve the customer buyer experience and build a stronger sales force. Each track has a particular area of focus to help deliver on what matters most to you and your organization.

    Track A

    Focusing Sales Execution to Reignite Growth

    Changing customer expectations, preferences and business climate forces are pressuring sales leaders to adapt their customer acquisition and account management strategies to meet revenue and account growth goals. Sessions in this track explore how progressive companies identify, engage and close high-quality opportunities in a way that balances resource constraints with demands for revenue growth in new and existing accounts.

    Track B

    Delivering Outsized Enablement Value

    During periods of uncertainty, slow growth and ensuring cost reduction, the ROI and focus of sales enablement initiatives is one of the first areas put under the sales leadership microscope. Sessions in this track will focus on how enablement functions can provide outsized value to the organization by placing high-yield bets on sales structure, staffing, capabilities, talent development and technology.

    Track C

    The Data-Driven Sales Organization

    Now more than ever, sales leaders need data-driven insights to apply rigor to strategic decision making and identify the greatest opportunities for sales force productivity gains. As such, operationalizing the data-led sales organization is the new shared mandate of chief sales officers (CSOs) and sales operations leaders. Sessions in this track will focus on sales operations’ evolving role, sales analytics, digital commerce and use cases for progressive sales technologies such as artificial intelligence.

    Track D

    Leading in an Era of Uncertainty

    Under the threat of a global pandemic and facing shifting buying dynamics, CSOs need to not only manage risk, but also take fast action to position their organizations to outperform competitors during this period of uncertainty. Sessions in this track examine CSO priorities heading into 2021, strategies for reducing costs, positioning your organizational strengths relative to the competition, managing the impact of COVID-19, inspiring sales force performance, and surefire bets your organization can make to win during uncertainty.