Adopting innovative technologies and practices provides revenue organizations with a competitive edge because it enables new functionality, such as hyperautomation, AI and ML. These functionalities influence some of the core priorities of an organization: pipeline generation, seller execution and account growth.
However, prioritizing technologies to invest in is challenging, especially in this period of “sales tech mayhem,” where the vendor market is moving from a wide set of categories to a narrow list of vendors with wide portfolios of capabilities. Besides auditing the value of your revenue tech stack, the best way to tame the mayhem is to continually monitor technology trends and the vendor landscape, especially as mergers and acquisitions consolidate providers.