Gartner for Marketing Leaders

Get actionable, objective insight for you and your team. When change is the only constant, we’re in it with you for the long haul. Gartner for Marketing Leaders helps chief marketing and communications officers like you power their marketing strategy with unbiased insights and proven tools to deliver best-in-class results.

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CMO Leadership Vision: Drive growth in 2023

The current volatile environment demands a relentless focus on customer value, purposeful evolution of the marketing function and continual optimization of brand value. Gartner's latest CMO Leadership Vision eBook for 2023 outlines the major trends affecting CMOs, their top priorities and the actions CMOs should take now to drive growth in 2023 and beyond. 

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The Chief Marketing Officer Journal: What 2022 Trends Mean for 2023

Looking to drive success in 2023?
This edition of the CMO Journal reveals major trends that emerged for marketers this year in the middle of economic turbulence and inflation and highlights the impact this is going to have in 2023. Use this journal to calibrate efforts and ensure that 2023 martech investments return value, unlock data and enable growth.

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The State of Marketing Budget and Strategy 2022

2022 Marketing budgets as a percentage of company revenue have climbed from 6.4% to 9.5%, but still lag behind pre-pandemic spending, according to Gartner’s Annual CMO Spend Survey 2022. Insights from our latest research fuels CMOs and marketing leaders with top-line marketing budget, marketing strategy and martech investment trends to watch for.

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Gartner Marketing Symposium/Xpo™

Connect with CMOs and marketing leaders to get the latest insights on marketing technology, trends, innovation and more.

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Insights to drive stronger performance

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Research

How to Position Your Brand to Drive Preference
Research

Chief Marketing Officer Journal
Research

Succeed as a New CMO - First 100 Days Guide
Article

‘Tis The Season: 4 Digital Marketing Tips for Retail
Article

How Consumer Shopping Habits Are Changing in Response to Inflation
Webinar

The Gartner Top 5 Marketing Predictions for 2023
Webinar

The Gartner 2023 CMO Leadership Vision
Webinar

The Top U.S. Consumer and Cultural Trends in 2023
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Client Success Stories

See how Gartner helped other companies achieve their marketing goals.

  • Improve Process
  • Optimize Operations
  • Save Time

Enabling a Personalized and Digital Customer Experience (CX)

Find out how Gartner helped AARP achieve substantial CX improvement and contribute to $1.8 million in cost savings across the organization.

Increasing Revenue with a New Digital Strategy

Find out how Gartner helped Pennsylvania State Employees Credit Union (PSECU) investment from the board, transform its website and improve growth.

Elevated Customer Experience While Saving Time and Money

Find out how Gartner helped Consumers Energy Company evaluate their existing technology and adjust their marketing org structure to improve customer experience.

Gartner delivers actionable, objective insight to executives and their teams.

Drive stronger performance on your mission-critical priorities.