Gartner for Marketing Leaders

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3 Techniques to Prove Marketing Value

In the current volatile environment, CMOs should have a strategy to prove the value of their marketing and defend their marketing budget.
Use these 3 techniques to prove marketing's value in uncertain times and get recommendations on action steps in times of unavoidable budget cuts.

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Top 5 Marketing Trends & Predictions for 2023

As AI, Social toxicity and disappearing customers forge the future of marketing, it's essential for brands to monitor content in an effort to maintain customer trust. Use Gartner Marketing Predictions for 2023 eBook to uncover the top 5 marketing predictions and trends impacting marketers and discover action steps to prepare for 2023 & beyond.

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CMO Leadership Vision: Drive growth in 2023

The current volatile environment demands a relentless focus on customer value, purposeful evolution of the marketing function and continual optimization of brand value. Gartner's latest CMO Leadership Vision eBook for 2023 outlines the major trends affecting CMOs, their top priorities and the actions CMOs should take now to drive growth in 2023 and beyond.

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Gartner Marketing Symposium/Xpo™

Connect with CMOs and marketing leaders to get the latest insights on marketing technology, trends, innovation and more.

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Insights to drive stronger performance

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Research

3 Techniques for CMOs to Prove the Value of Marketing
Research

Analyst Relations Impact on the Business Primer for 2022
Research

The 2022 Gartner Marketing Technology Survey
Article

What Will Marketing Focus on in 2023?
Article

‘Tis The Season: 4 Digital Marketing Tips for Retail
Webinar

The Annual Gartner Genius Brands: Achievement in Digital Marketing Excellence
Webinar

Future of Work Models That Drive Employee Performance & Retention
Webinar

The Gartner Top Retail Digital Marketing Trends for 2023
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Client Success Stories

See how Gartner helped other companies achieve their marketing goals.

  • Improve Process
  • Optimize Operations
  • Save Time

Enabling a Personalized and Digital Customer Experience (CX)

Find out how Gartner helped AARP achieve substantial CX improvement and contribute to $1.8 million in cost savings across the organization.

Increasing Revenue with a New Digital Strategy

Find out how Gartner helped Pennsylvania State Employees Credit Union (PSECU) investment from the board, transform its website and improve growth.

Elevated Customer Experience While Saving Time and Money

Find out how Gartner helped Consumers Energy Company evaluate their existing technology and adjust their marketing org structure to improve customer experience.

Gartner delivers actionable, objective insight to executives and their teams.

Drive stronger performance on your mission-critical priorities.