Gartner for Marketing Leaders

Get actionable, objective insight for you and your team. When change is the only constant, we’re in it with you for the long haul. Gartner for Marketing Leaders helps chief marketing and communications officers like you power their marketing strategy with unbiased insights and proven tools to deliver best-in-class results.

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The State of Marketing Budgets 2021

Marketing budgets are falling to their lowest levels in recent history. CMOs and marketing leaders must reprioritize channels, programs and resources to remain competitive and efficient. Use this research as your essential guide to secure and allocate the resources necessary to achieve your strategic marketing objectives.

The Role of Marketing in Digital Transformation & Innovation

Seventy-two percent of marketing leaders report that their marketing innovation budgets increased year over year, despite cuts to their overall budget. Find out how much budget CMOs are allocating for marketing innovation and the programs that marketing innovation investments support.

Develop an Effective Marketing Strategic Plan You Can Use

Put your marketing strategic plan on one page with this template.

Client Success Stories

See how Gartner helped other companies achieve their marketing goals.

Enabling a Personalized and Digital Customer Experience (CX)

Find out how Gartner helped our client achieve substantial CX improvement and contribute to $1.8 million in cost savings across the organization.

Increasing Revenue with a New Digital Strategy

Find out how Gartner helped our client get investment from the board, transform its website and improve growth.

Consumers Energy Company

Find out how Gartner helped our client evaluate their existing technology and adjust their marketing org structure to improve customer experience.

Gartner delivers actionable, objective insight to executives and their teams.

Drive stronger performance on your most critical priorities.