Find out how Gartner helped AARP achieve substantial CX improvement and contribute to $1.8 million in cost savings across the organization.
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Gartner for Marketing Leaders
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CMOs Continue To Face Budget Constraints in 2023
As enterprises contain expenses to weather inflationary pressures, budgeting effectively in this challenging environment takes skill. CMOs must do more with less — especially with technology, talent and multichannel. See how your peers are allocating their budgets and benchmark yours with actionable insights and advice.
Are you using an effective marketing strategic plan?
Minimally viable marketing strategic plans enable you to adapt quickly to a volatile environment. Download our marketing strategic planning guide to use our one-page template for effective planning and uncover 7 marketing planning mistakes you should avoid to achieve business goals in 2023.
CMOs: Are your customers committed to your brand?
To drive maximum impact, CMOs are under pressure to strategically position the brand for success. Our latest edition of the CMO journal will empower you to seize the most impactful opportunities to achieve efficient growth.
Gartner Marketing Symposium/Xpo™
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Client Success Stories
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Enabling a Personalized and Digital Customer Experience (CX)
Increasing Revenue with a New Digital Strategy
Find out how Gartner helped Pennsylvania State Employees Credit Union (PSECU) investment from the board, transform its website and improve growth.
Elevated Customer Experience While Saving Time and Money
Find out how Gartner helped Consumers Energy Company evaluate their existing technology and adjust their marketing org structure to improve customer experience.
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