Gartner for Marketing Leaders

Get the actionable, objective insight, guidance and tools that the Chief Marketing Officer and their teams need to deliver business impact.

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3 Techniques to Prove Marketing Value

In the current volatile environment, CMOs should have a strategy to prove the value of their marketing and defend their marketing budget.
Use these 3 techniques to prove marketing's value in uncertain times and get recommendations on action steps in times of unavoidable budget cuts.

Top 5 Marketing Trends & Predictions for 2023

As AI, Social toxicity and disappearing customers forge the future of marketing, it's essential for brands to monitor content in an effort to maintain customer trust. Use Gartner Marketing Predictions for 2023 eBook to uncover the top 5 marketing predictions and trends impacting marketers and discover action steps to prepare for 2023 & beyond.

CMO Leadership Vision: Drive growth in 2023

The current volatile environment demands a relentless focus on customer value, purposeful evolution of the marketing function and continual optimization of brand value. Gartner's latest CMO Leadership Vision eBook for 2023 outlines the major trends affecting CMOs, their top priorities and the actions CMOs should take now to drive growth in 2023 and beyond.

Gartner Marketing Symposium/Xpo™

Connect with CMOs and marketing leaders to get the latest insights on marketing technology, trends, innovation and more.

Client Success Stories

See how Gartner helped other companies achieve their marketing goals.

Enabling a Personalized and Digital Customer Experience (CX)

Find out how Gartner helped AARP achieve substantial CX improvement and contribute to $1.8 million in cost savings across the organization.

Increasing Revenue with a New Digital Strategy

Find out how Gartner helped Pennsylvania State Employees Credit Union (PSECU) investment from the board, transform its website and improve growth.

Elevated Customer Experience While Saving Time and Money

Find out how Gartner helped Consumers Energy Company evaluate their existing technology and adjust their marketing org structure to improve customer experience.

Gartner delivers actionable, objective insight to executives and their teams.

Drive stronger performance on your mission-critical priorities.