Gartner for Marketers

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Expert perspectives

4 Common Mistakes in CX Initiatives

81% of marketers say their companies will compete on the basis of CX in two years. Most are destined to underdeliver. Watch Augie Ray, VP Analyst, talk about the four common mistakes he sees across industries that clients should strive to avoid.

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The Value of Gartner Event Sponsorship
For Gen Z Employees, Customer Centricity is a Given

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Capitalize on Streaming TV With Over-the-Top (OTT) Advertising

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Five Questions: B2B Persona Development

What Matters Most to Marketers Now

Listen to Gartner’s latest Linkedin Live to find out what's on the mind of marketers today with insights our recent Gartner Marketing Symposium/Xpo™ 2019, including marketing to the rising population of Gen Z.

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