Gartner for Marketers

For New York Fashion Week, Alibaba’s B2C e-commerce platform Tmall sponsored its third seasonal China Day with a lineup of runway shows featuring Chinese labels from across a broad spectrum of China’s fashion industry representing the theme of “China Cool.

Founded in 2014, Italian direct-to-consumer shoe brand M.

Food brands have generally lagged behind other consumer-packaged goods (CPG) categories on e-commerce enablement due to fulfillment challenges arising from the perishable nature of many products.