Gartner for Marketers

Professional hair brands’ fragmented distribution strategy—with a broad network of authorized salon distributors—not only risks resale efforts, but increasingly poses a threat to brands’ paid strategies.

The bankruptcy of the “R” Us stores in late 2017 left a large white space for retailers to enter the youth market, particularly in the toys and baby categories.

Customer expectations are largely shaped by their interactions with industry leaders like Apple and Samsung, which drives many brands to follow their example regarding site aesthetics and product content.