Gartner for Marketing Leaders

Get actionable, objective insight for you and your team. When change is the only constant, we’re in it with you for the long haul. Gartner for Marketing Leaders helps chief marketing and communications officers like you power their marketing strategy with unbiased insights and proven tools to deliver best-in-class results.

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Navigate the Risks and Opportunities of Economic Uncertainty

Gartner's third edition of The Chief Marketing Officer Journal can help you prepare for upcoming economic uncertainty. Persistent high inflation, scarce and expensive talent and global supply challenges are likely to impact go-forward planning. Use this journal to understand the changing consumer sentiment and discover
research-backed steps you should take now to prepare your organization for the future. 

Download the Chief Marketing Officer Journal

Boost B2B Demand Generation Using Enterprise Personas

Gartner identified four meaningful B2B enterprise buyer personas, spanning across purchase categories and industries, that are highly likely to shape multiple buying decisions at the same company. Discover which of Gartner’s four enterprise change readiness profiles best fits each of your target accounts with Gartner's B2B Buyer Personas research.

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The State of Marketing Budget and Strategy 2022

2022 Marketing budgets as a percentage of company revenue have climbed from 6.4% to 9.5%, but still lag behind pre-pandemic spending, according to Gartner’s Annual CMO Spend Survey 2022. Insights from our latest research fuels CMOs and marketing leaders with top-line marketing budget, marketing strategy and martech investment trends to watch for.

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Gartner Marketing Symposium/Xpo™

Connect with the leading CMOs and marketing leaders to get the latest insights on marketing technology, trends, innovation and more.

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Insights to drive stronger performance

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Research

The 2022 Gartner Marketing Technology Survey
Research

2022 Gartner Digital IQ Index Genius Brands
Research

Recession Playbook for Marketing Leaders
Article

How Consumer Shopping Habits Are Changing in Response to Inflation
Article

How Leaders Should Communicate to Employees and Customers About Inflation
Webinar

Effectively Deploy and Measure your Brand
Webinar

The Gartner 2022 Martech Survey: New Insights to Maximize ROI
Webinar

Healthcare Marketers, Meet Activated Patients' High Expectations
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Client Success Stories

See how Gartner helped other companies achieve their marketing goals.

  • Improve Process
  • Optimize Operations
  • Save Time

Enabling a Personalized and Digital Customer Experience (CX)

Find out how Gartner helped AARP achieve substantial CX improvement and contribute to $1.8 million in cost savings across the organization.

Increasing Revenue with a New Digital Strategy

Find out how Gartner helped Pennsylvania State Employees Credit Union (PSECU) investment from the board, transform its website and improve growth.

Elevated Customer Experience While Saving Time and Money

Find out how Gartner helped Consumers Energy Company evaluate their existing technology and adjust their marketing org structure to improve customer experience.

Gartner delivers actionable, objective insight to executives and their teams.

Drive stronger performance on your mission-critical priorities.