An annual ranking of brands based on digital investments and performance. The top ranked are considered the 'Genius' Brands. Discover who they are in our latest research.
2022 Marketing budgets as a percentage of company revenue have climbed from 6.4% to 9.5%, but still lag behind pre-pandemic spending, according to Gartner’s Annual CMO Spend Survey 2022. Insights from our latest research fuels CMOs and marketing leaders with top-line marketing budget, marketing strategy and martech investment trends to watch for.
The last two years have witnessed a dramatic acceleration in digital business initiatives across the enterprise. This inaugural issue provides guidance, frameworks and actionable insights from Gartner experts and features interviews with CMOs as they navigate a mission-critical path towards digital acceleration in 2022 and beyond.
Connect with the leading CMOs and marketing leaders to get the latest insights on marketing technology, trends, innovation and more.
Find out how Gartner helped AARP achieve substantial CX improvement and contribute to $1.8 million in cost savings across the organization.
Find out how Gartner helped Pennsylvania State Employees Credit Union (PSECU) investment from the board, transform its website and improve growth.
Find out how Gartner helped Consumers Energy Company evaluate their existing technology and adjust their marketing org structure to improve customer experience.
