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What You Need to Know
Economic Environment: Desk-Based, Notebooks and Ultramobiles
All-in-One Will Provide More Value
The Sub-$300 Sweet-Spot for Tablets
Tablets Versus Ultramobile = Companion Versus Replacement
Economic Environment Means More Pressure as Smartphone Market Matures
Basic Phones Sales Will Flatten Not Die Out
Understanding Three Levels of Demand
Volume Does Not Equal Value
Changes in User Behavior Across Devices
New Devices Deliverables
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