Media

Featured Research

• Foundations for Digital Experience Management Are in Place
  28 December 2009
• Case Study: HFA's Long-Term Upgrades to Business Include an IT Assist for Change Management
  18 December 2009
• Case Study: A Dallas Newspaper's Social-Media Strategy Goes Far Beyond 'Table Stakes'
  18 December 2009
• Magazines Fall Behind in the Quest for Digital Publishing Riches
  7 December 2009
• Yahoo Hits the Reset Button and Looks to Build Momentum
  4 December 2009
• Predicts 2010: Ecosystems of Content Experiences
  3 December 2009
• The Marketing Firm Must Evolve
  1 December 2009
• E-Readers Will Take Off With Holiday Shoppers in 2010
  3 November 2009
• Wireless Service Providers Must Step Up to Capitalize on E-Reader Opportunities
  3 November 2009
• How to Earn Media by Listening
  30 October 2009

Digital Distribution

Ways and means to exploit evolving business models

• Foundations for Digital Experience Management Are in Place
  28 December 2009
• Case Study: HFA's Long-Term Upgrades to Business Include an IT Assist for Change Management
  18 December 2009
• Case Study: A Dallas Newspaper's Social-Media Strategy Goes Far Beyond 'Table Stakes'
  18 December 2009
• Magazines Fall Behind in the Quest for Digital Publishing Riches
  7 December 2009
• Predicts 2010: Ecosystems of Content Experiences
  3 December 2009
• Case Study: RCS Collaborates With Competitors to Create a Premium Publisher Network in Italy
  28 September 2009
• A New Ecosystem Defines E-Book's Second Chapter
  17 September 2009
• Newspapers and Magazines Must Focus on Digital Channels That Offer Immediate Payoff
  13 July 2009
• Pay-TV Providers Face Up to Over-the-Top TV
  24 June 2009
• Amazon's Kindle DX Targets Newspaper and Magazine Markets
  14 May 2009
• How Online Consumers in Italy Find Music on the Internet
  6 April 2009

Digital Home

The impact of technology on consumer lifestyles

• What P2P Means to Online Consumers in the U.S., the U.K. and Italy
  11 June 2009
• IPTV Seeks Differentiation
  15 September 2008
• The Business Impact of Social Computing on the TV Industry
  12 August 2008
• Case Study: South Dakota TV Station Uses Local Contributors to Extend Its Reach
  4 August 2008
• Over-the-Top TV: A New Wild Card
  21 July 2008
• Socialcasting Vendors Drive the Push to Live TV on the Web
  4 April 2008

Advertising Technologies

Identifying and communicating with likely buyers

• The Marketing Firm Must Evolve
  1 December 2009
• Recommendation Technologies: Navigating a Fragmented Media Universe
  29 September 2009
• Mobile Advertising Quietly Grows
  25 August 2009
• Performance Advertising Takes Center Stage as the Economy Puts Pressure on Brands and Publishers
  20 July 2009
• Case Study: How Harvard Business Publishing Mastered Online Ad Operations
  4 May 2009
• Agencies, Advertisers Need to Sync on New Media
  2 March 2009
• Targeted Advertising and the Privacy Predicament
  4 December 2008
• Retail Widgets: Stand-Alones Versus Integrated Applications
  26 November 2008
• Does an AOL Deal Make Sense for Yahoo
  26 November 2008
• Adaptive Video Ad Platforms Light a Path to Convergence and Cost Reduction
  23 April 2008

Mobile Media

How to reach the growing mobile audience

• E-Readers Will Take Off With Holiday Shoppers in 2010
  3 November 2009
• Wireless Service Providers Must Step Up to Capitalize on E-Reader Opportunities
  3 November 2009
• Social Media Delivers Marketing Intelligence
  21 August 2008
• Charting the Social Media Marketing Landscape
  11 June 2008

Content Protection

Legal, regulatory and technical solutions

• U.S. Copyright Office Signals New Era of Deregulation for Video Licensing
  21 July 2008
• Charting the Shift of DRM to Digital Experience Management
  27 September 2007

Digital Asset Management

Processes and tools for tracking digital content

• Case Study: Discovery's Rights Management Investment Means Agility
  21 May 2009
• Rights Management Bottleneck an Inventory Challenge for Movie Studios
  5 March 2008

Hype Cycle

The wave of the future — or just hype? Gartner Hype Cycles show the difference

• Hype Cycle for Media Industry Publishing, 2009
  13 August 2009
• Hype Cycle for Media Industry Content, 2009
  30 July 2009
• Hype Cycle for Media Industry Advertising, 2009
  27 July 2009
• Hype Cycle for Media Broadcasting, 2009
  24 July 2009
• Hype Cycle for Media Industry Entertainment, 2008
  1 July 2008