Media

Featured Research

• Pay-TV Providers Face Up to Over-the-Top TV
  24 June 2009
• What P2P Means to Online Consumers in the U.S., the U.K. and Italy
  11 June 2009
• Bing Takes Wing Against All Odds
  4 June 2009
• Case Study: Cyberpresse Deploys a New CMS to Speed Up Publishing Process, Increase User Engagement
  3 June 2009
• Optimizing Digital Advertising Operations at Media Companies
  28 May 2009
• Case Study: Discovery's Rights Management Investment Means Agility
  21 May 2009
• Amazon's Kindle DX Targets Newspaper and Magazine Markets
  14 May 2009
• The Race to Dominate the Future of TV
  12 May 2009

Digital Distribution

Ways and means to exploit evolving business models

• Pay-TV Providers Face Up to Over-the-Top TV
  24 June 2009
• Amazon's Kindle DX Targets Newspaper and Magazine Markets
  14 May 2009
• How Online Consumers in Italy Find Music on the Internet
  6 April 2009
• How U.K. Online Consumers Find Music on the Internet
  27 March 2009
• Two Roads to TV 2.0
  24 March 2009
• How Consumers in Italy Discover Video Online
  13 March 2009
• How U.S. Consumers Discover Video Online
  12 March 2009
• How U.K. Consumers Discover Video Online
  12 March 2009
• Newspaper Publishers Must Do More to Empower Brand Stewards
  12 March 2009
• Case Study: Time Inc., Uses Centralized Platform to Power Video Strategy
  27 February 2009

Digital Home

The impact of technology on consumer lifestyles

• What P2P Means to Online Consumers in the U.S., the U.K. and Italy
  11 June 2009
• IPTV Seeks Differentiation
  15 September 2008
• The Business Impact of Social Computing on the TV Industry
  12 August 2008
• Case Study: South Dakota TV Station Uses Local Contributors to Extend Its Reach
  4 August 2008
• Over-the-Top TV: A New Wild Card
  21 July 2008
• Socialcasting Vendors Drive the Push to Live TV on the Web
  4 April 2008

Advertising Technologies

Identifying and communicating with likely buyers

• Case Study: How Harvard Business Publishing Mastered Online Ad Operations
  4 May 2009
• Agencies, Advertisers Need to Sync on New Media
  2 March 2009
• Targeted Advertising and the Privacy Predicament
  4 December 2008
• Retail Widgets: Stand-Alones Versus Integrated Applications
  26 November 2008
• Does an AOL Deal Make Sense for Yahoo
  26 November 2008
• Adaptive Video Ad Platforms Light a Path to Convergence and Cost Reduction
  23 April 2008

Mobile Media

How to reach the growing mobile audience

• Social Media Delivers Marketing Intelligence
  21 August 2008
• Charting the Social Media Marketing Landscape
  11 June 2008

Content Protection

Legal, regulatory and technical solutions

• U.S. Copyright Office Signals New Era of Deregulation for Video Licensing
  21 July 2008
• Charting the Shift of DRM to Digital Experience Management
  27 September 2007

Digital Asset Management

Processes and tools for tracking digital content

• Case Study: Discovery's Rights Management Investment Means Agility
  21 May 2009
• Rights Management Bottleneck an Inventory Challenge for Movie Studios
  5 March 2008

Hype Cycle

The wave of the future — or just hype? Gartner Hype Cycles show the difference

• Hype Cycle for Media Industry Entertainment, 2008
  1 July 2008
• Hype Cycle for Media Industry Publishing, 2008
  30 June 2008
• Hype Cycle for Media Industry Advertising, 2008
  27 June 2008