- MORE VIDEOS
- Learn more about the Hype Cycle
- Jackie Fenn
- Mark Raskino on the Hype Cycle and the Recession
- Mark Raskino
MASTERING THE HYPE CYCLE
- How to Choose the Right Innovation at the Right Time
- Jackie Fenn and Mark Raskino
Harvard Business Press
- Publication Date: October 14, 2008
- Price: $29.95; Page Count: 224; ISBN: 978-1-4221-2110-8
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