How does your organization view social media?
Putting social media to work in your organization takes a disciplined approach to achieve business goals. One area to consider is your organization's culture. Our research has uncovered a spectrum of six basic organizational attitudes about social media:
Understanding your company's attitudes towards social media and mass collaboration is an important step in the process of becoming a social organization. Successfully building and maintaining a repeatable organizational competency requires a clear understanding of the cultural challenges to overcome and the assets to leverage. Different cultural attitudes demand different actions. This assessment will place you on the six F model and provide recommendations for moving forward.The assessment is four questions and takes less than 5 minutes to complete.