Mobile Strategy a Key Driver in the Post-App Era

Richard Marshall
Richard Marshall

Just as you’re getting your head wrapped around the building all of these applications for digital business, Gartner says we’re moving into the Post-App Era. What gives? We’ll give Gartner Research Managing Vice President Richard Marshall a chance to enlighten us on the Post-App Era – plus why no matter what era we’re in, you need to focus on your mobile strategy, especially application development. Richard Marshall will be speaking at the Gartner Application Architecture, Development and Integration Summit in London, but he joins us to reveal what the Post-App Era is, what it means to you, and why you need to refocus on your mobile application development strategy.