How to Fund Bimodal Innovation

Three principles to fund, measure and promote the impact of Mode 2.

Treating Information as an Asset

Information warrants its own strategy to ensure its economic benefits are fully maximized.

Set the right foundation for event-triggered marketing.

Follow these steps to map enterprise information objectives to roles and responsibilities.

Should you dive head first into building a native app? Consider these two criteria.

A quantitative, analytic and evidence-based approach is inhibited by the fact that people are predominantly emotional decision makers.