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March 2016 Analyst Relations Newsletter

Jeff Golterman
GVP, Gartner High-Tech Telecom Programs
 

Dear Colleague:

Our March Newsletter focuses on three very important topics — an interview with Peter Sondergaard, Gartner Global Head of Research, concerning some important changes within the Gartner Research organization, the launch of the new Gartner Tech Growth and Innovation Conference, and some exciting advances to Gartner Peer Insights — the new Gartner customer review sourcing platform for software and services providers.

Gartner Research Reorganizes to Drive Further Innovation and Maximum Value for Our Clients: We had a great opportunity to sit with Peter Sondergaard and learn more about a very important set of changes within Gartner Research. In this article, Peter shares with the Gartner AR Community the objectives of this important Research reorganization, and details the important highlights and what these changes will mean for Gartner provider clients as well as end-user clients. Peter also leaves the AR Community with ways to "learn more" about these changes after reading this article.

Gartner Events Launches the Gartner Tech Growth and Innovation Conference, June 6 – 8 2016, Los Angeles CA: We are very excited to announce that Gartner is launching an event geared specifically for the tech provider community. Unlike our other events, where the sessions are geared toward CIOs and other technology leaders, the sessions at this event are designed for the strategic leaders within your organizations. The event is a great opportunity for the teams you support in product marketing, strategy and sales operations to explore the issues and opportunities facing the technology provider community in the digital business area. Our tracks will explore the high-growth opportunities for today and the future, as well as key considerations for innovating your business models and go-to-market approaches to adapt to the changing market dynamics that affect all of us. The agenda and registration information can be found at gartner.com/events/na/tech-growth. This conference is a great opportunity for you to help your organization capture more strategic value from Gartner insights. We hope to see many of you there with your teams.

Gartner Peer Insights Now Provides Enhanced Customer Review Sourcing Capabilities: Thanks to the enthusiastic reception from this community, Gartner Peer Insights is stronger than ever. We are grateful for your support and advocacy. Through your thoughtful questions and suggestions, we are able to continually improve and enhance the site, as well grow reviews and market coverage at a fast pace. We are pleased to share some exciting enhancements with you:

As you work to make your clients’ voices heard, many of you have asked for additional materials and tools to support your review sourcing initiatives. In response, we have launched a new Tech Provider Info page that provides review sourcing guidelines, strategies, sample language and links to take your company’s customers directly to the relevant review survey. You’ll also find an updated FAQ document and market roadmap that identifies the 20 new markets opening for reviews this quarter, as well as custom links you can use for sharing all of your company’s reviews and ratings and guidelines for quoting and excerpting from select reviews.

Gartner is fully committed to Peer Insights. Having enhanced key features and functionality on the site, we are happy to announce that Peer Insights is now out of Beta. The public version of the site will remain free and accessible to all users as we continue to grow. Please keep your ideas and suggestions coming to us at peerinsights@gartner.com or through your Gartner AE!

As always, please send us your questions to arcommunity@gartner.com, and we wish you much continued success with your Analyst Relations programs!

Regards

Jeff Golterman
Gartner GVP, High Tech Programs
Gartner AR Community Lead