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April 2017 Analyst Relations Newsletter

Jeff Golterman
GVP, Gartner High-Tech Telecom Programs
 

In This Issue:


Dear Colleague:

We're excited to focus this quarter's Newsletter on an article pertaining to the announcement of the Gartner Peer Insights Customer Choice Awards. We've interviewed Richard Cho, Gartner GVP and General Manager for Peer Insights & Peer Connect, to share its importance to the high-tech provider community, highlight the upcoming launch at Gartner Security and Risk Management Summit in Maryland, USA, June 12 – 15, and invite the Gartner AR Community to register for an upcoming webinar scheduled for April 13 to hear an update on Peer Insights and learn more about this new awards program.

As always, please send us your questions to arcommunity@gartner.com, and we wish you much continued success with your Analyst Relations programs!

Regards,

Jeff Golterman
Gartner GVP, High Tech Programs
Gartner AR Community Lead

Announcing the Launch of the Gartner Peer Insights Customer Choice Awards


Excerpts from an interview with Richard Cho, GVP, General Manager for Peer Insights & Peer Connect

Why is Gartner doing this? Since the launch of Peer Insights in October 2015, we’ve published over 19,000 verified reviews from customers in large companies. In a handful of markets, we have gathered enough customer reviews to provide a way to recognize vendors that are highly rated by their customers, as a complement to our analyst-driven research (in the Gartner Magic Quadrant and Critical Capabilities).

How will winners be chosen? The Customer Choice Awards are a ranking of vendors in a given market that take into account both the number of reviews and the overall user ratings. All vendors with an overall review score of 4 stars or higher (link to methodology below) will receive an award; the top 3 vendors will be awarded a Gold, Silver or Bronze medal, respectively and all others will receive an Honorable Mention award. A more detailed look at the award methodology will be described on the Methodologies page of our website in the next couple of weeks.

Which markets will have awards? We are developing the first of the 2017 Customer Choice Awards for the security information and event management (SIEM) market to be announced on June 12th at the Security & Risk Management Summit in Maryland. Over the coming months we will continue to roll out awards in markets where we have sufficient review volume.

What will you do to recognize award winners? We think it’s a tremendous accomplishment when your customers love your solutions. Gartner plans to issue a press release to accompany these awards, along with presenting the awards formally in a ceremony at the upcoming Security summit. We will also provide digital marketing collateral to help award winners drive awareness of their achievement.

What can vendors do now? Continue to drive your customers to Peer Insights to review your solutions. To qualify for consideration of the Customer Choice Award, vendors will need a minimum of 50 reviews submitted in a particular market over the previous year. To find out more, please take a look at our resources for vendors here.

How can our AR Community find out more? We will host a webinar to discuss the details of the Customer Choice Awards and to answer your questions. Please join us at on Thursday, April 13, at 12:00 p.m. ET. Based on questions received, a list of frequently asked questions will be created and posted soon after the webinar.

Anything else? Gartner is committed to making Peer Insights the industry-standard reviews platform for enterprise buyers. The Customer Choice Awards are just the beginning of the kind of value we are adding to Peer Insights for enterprise buyers. Stay tuned for more.