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To foster information sharing and best practices with Analyst Relations professionals so clients and non-clients can interact more efficiently and effectively with Gartner.

Dear Colleague:

Greetings and welcome to our July 2015 AR Newsletter! While many of you are enjoying a summer holiday or looking forward to time away from the office in August, we wanted to share a few key Gartner updates and keep you informed about upcoming AR Community Events to mark on your calendars for the coming months.

Gartner "Peer Insights" — A New Beta Feature for Gartner IT End-User Clients: Gartner End-User Product Management is launching a Beta feature to entitled end-user clients that will compile IT professionals' firsthand experiences with vendor offerings to further help their peers make informed decisions. We've interviewed Sara Cronenwett, GVP, End-User Programs Product Marketing and Development, who will share her perspectives on this new Beta feature, and tell us what it will provide for IT end-user clients and what it will mean for our high-tech industry clients.

AR Community Webinar Replay: Timed to coincide with this Newsletter, we held an AR Community Webinar on 23 July. That webinar covered the following topic:

  • Peer Insights: What This New Beta Feature Is All About for Gartner End-User Clients

The additional topics - What AR Professionals Should Know About The Welcome Packet for Magic Quadrants, and Saving Time and Effort With Analyst Communications During the MQ Research Process - that we had originally planned to cover on our Webinar, will be included within the agenda at our West Coast Regional AR Briefing outlined below!

Agenda Update for Our West Coast U.S. Regional AR Briefing: We are looking forward to seeing many of you at the Gartner West Coast U.S. Regional AR Briefing being held Wednesday, 5 August, 2015, at the Hahn Auditorium at the Computer History Museum in Mountain View, California. We're excited to host speakers on AR best practices from among the AR Community, tips from Gartner analysts on analyst/AR communications and relationship building, as well as helpful tips from Gartner Research Content Strategy on how to work more effectively with analysts and Gartner during the research process. We are capping registration at about the 200-attendee mark. With about 175 registered as of this writing, only a few open seats remain. Click here if you'd like to register!

Save the Date for the Gartner Regional AR Briefing, Egham U.K., 24 September, 2015: For our Euro AR Community members, we are very much looking forward to hosting many of you at our Gartner European Headquarters in Egham, Surrey, U.K. for a Euro-flavored AR Briefing Day. As with all our Regional AR Briefings, our goal in Egham is to host and facilitate discussions about how high-tech, telecom and IT services AR professionals can best leverage their relationships with Gartner analysts to build a better tech-industry business.

Agenda Topics
Based on early feedback from the AR community, the following topics will be included in the agenda:

  • New models for analyst engagement
  • Analyst Relations program ROI
  • AR program metrics and KPIs
  • Customer references management programs
  • What analysts want to see in AR practices
  • Updates to Gartner research methodologies
  • Successful analyst communication strategies

Our goal for this AR briefing is to enable your personal AR program success and drive measurable ROI for your company. To register for this event, please click here. We look forward to seeing you on 24 September!

Recent Analyst Hires: Since our last Newsletter in February, Gartner Research continued adding to the analyst ranks with 35 new analysts in the following areas: Office of the CIO, Communication Service Providers, Data Center, Application Platform and Data Management, Enterprise Software, Marketing Leaders, Information & Analytics, Supply Chain, Marketing Leaders, Security & Risk Management Strategies, Sourcing & Vendor Management, Managed Business and Tech Services, Transformational Business and Tech Services, Application Platform and Data Management, Identity and Access Management, IT Operations, Digital Workplace, IT Enterprise Software, Data Center-Cloud, and Semiconductors and Electronics.

As always, please send us your questions to, and we wish you much continued success with your Analyst Relations programs!


Jeff Golterman
Gartner GVP, High Tech Programs
Gartner AR Community Lead