Retail industry leaders are under more pressure than ever to do more with less within technical and market environments that evolve every day. They must maintain lean technology portfolios that reduce operating costs while positioning the enterprise for growth and deliver a consistently high quality of service. Gartner research helps optimize your multichannel strategies by providing insight on channel-specific consumer preferences, behaviors, trends and technologies.
This research is a quick reference guide to Gartner analysts' predictions highlighting where, when and how digital business will bring about transformation in 14 different industry segments.
As spending on digital marketing grows, funding for digital commerce is increasing. But greater focus on the customer experience and elevated customer demands for cohesive interactions across channels point to a realization that digital commerce means more than simply having an e-commerce site. Digital commerce strategies must broaden to encompass mobile and social commerce, narrow to focus on the paths that matter to your customer, and successfully drive online and offline sales and lead generation.View Now
The wave of the future — or just hype? Gartner Hype Cycles show the difference. Use our Hype Cycles to get educated about the promise of an emerging technology within the context of your industry.
Magic Quadrants and MarketScopes offer visual snapshots of a market's direction, maturity and participants. Which Vendors are leaders, visionaries, challengers or niche players?
Gartner Vendor Ratings assess all the different aspects of a technology provider, such as its strategy, organization, products, technology, marketing, financials and support. Use Vendor Ratings to assess the technology providers in your industry.
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