As digitalized retailers increase their use of advanced analytics fueled by big data, it will be vital to reorganize merchandising and marketing around the needs of the consumer. The ultimate goal will be to provide the necessary foundation for the business to leverage customer data in meaningful ways. Actionable use of customer-related information across the business to enhance the customer experience will be a key differentiator to increase market share. Download the research or watch the webinar to learn about Gartner's four retail key initiatives.
Gartner research provides retail leaders with actionable insights on the new technologies and practices they need to successfully change the way their organizations operate, such as:
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