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Delivering and consuming services to improve business outcomes is the new driver of coolness. Gartner's 2011 Cool Vendors focus on delivering better business results through consumption of both services and technology. This year's batch of nearly 300 Cool Vendors feature many very cool technologies that further interaction and collaboration. The ongoing consumerization of IT and cloud computing also continue to characterize vendor coolness. FEATURED RESEARCHCool Vendors 2011: Delivery and Consumption of Services Is Empowering, and Cool Delivering and consuming services to improve business outcomes is the new driver of coolness for the 2011 Cool Vendors. Innovative technologies, the ongoing consumerization of IT and cloud computing also continue to characterize vendor coolness. TALKING TECHNOLOGY SERIES
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