The digital landscape covers a wide, complex territory. To plan and manage technology effectively, digital marketers need to understand the inherent relationships between diverse operational areas, applications, technologies and vendors.
The Gartner Digital Marketing Transit Map
shows the relationships among business functions, application services and solution providers. Use it to create a digital marketing solutions strategy, improve operations and plan initiatives.
The rise of digital marketing has amplified provider hype, clouding definitions at a time when organizations need clarity.Free Research
Gartner Digital Marketing Transit Map
To view and compare tracks, click the track buttons to turn on and off. Roll over neighborhood and track names for detailed descriptions.
The Digital Marketing Transit Map is designed to identify the best sources for your needs and acquire systems that work well together. It will help you:
To learn more, view our complimentary webinar, Making Sense of the Digital Marketing Landscape.
Navigate the complexity of a fragmented and confusing digital marketing landscape. Elements of the map include:
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