The digital landscape covers a wide, complex territory. To plan and manage technology effectively, digital marketers need to understand the inherent relationships between diverse operational areas, applications, technologies and vendors.
The Gartner Digital Marketing Transit Map
shows the relationships among business functions, application services and solution providers. Use it to create a digital marketing solutions strategy, improve operations and plan initiatives.
The rise of digital marketing has amplified provider hype, clouding definitions at a time when organizations need clarity.Free Research
Click on the neighborhood, track names, and stations for detailed descriptions and useful links to sample vendors, products, and research.
Links will open a new tab. Digital Marketing constantly changes – report broken links here. Last updated: 11 Feb 2015.
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