The digital landscape covers a wide, complex territory. To plan and manage technology effectively, digital marketers need to understand the inherent relationships between diverse operational areas, applications, technologies and vendors.
The Gartner Digital Marketing Transit Map
shows the relationships among business functions, application services and solution providers. Use it to create a digital marketing solutions strategy, improve operations and plan initiatives.
The rise of digital marketing has amplified provider hype, clouding definitions at a time when organizations need clarity.Free Research
Gartner Digital Marketing Transit Map
To view and compare tracks, click the track buttons to turn on and off. Roll over neighborhood and track names for detailed descriptions.
The Digital Marketing Transit Map is designed to identify the best sources for your needs and acquire systems that work well together. It will help you:
To learn more, view our complimentary webinar, Making Sense of the Digital Marketing Landscape.
Navigate the complexity of a fragmented and confusing digital marketing landscape. Elements of the map include:
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Build a strategy to improve the customer experience and accelerate growth by understanding digital marketing trends and
Ensure the success of your programs by combining creative work with the right automation, measurement and optimization techniques.Close
Fuel growth and increase market share by capitalizing on technology trends that help you attract and retain customers.Close
Boost returns on your marketing investments by turning customer information into valuable insights that help you compete.Close
Leverage mobile networks and the Web to help market your products or services and prepare customers to buy.Close
Learn what you need to know about mobile devices and customer behaviors so you can tailor your information and products to increase engagement and sales.Close
Build a program that seamlessly integrates digital and traditional media with proven models that help you align your marketing investments with business objectives.Close
Get inside the mind of customers, cultivate brand advocates and increase conversion rates through leveraging the power of social media.Close
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