Gamification has emerged as a significant trend in recent years. Gamification uses game mechanics and game design techniques in non-gaming context – it's a powerful tool to engage employees, customers and the public to change behaviors, develop skills and drive innovation. Our Special Report evaluates the trends, how gamification is being applied in various industries and explores its future opportunities.
Research VP Brian Burke discusses the trend of gamification and how it's being utilized in the enterprise.
Access to research documents may vary based on your subscription.
5 November 2012
Gamification is a tool to design behaviors, develop skills and enable innovation. Combined with other technologies and trends, gamification can cause major discontinuities in innovation, employee performance management, education, personal development and customer engagement.
2 August 2012
Retailers want to obtain customer information that enables improved decision making in stores and at headquarters. Supply chain leaders should follow the best practices David's Bridal uses to accurately measure customer responses to styles before launching them in stores.