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iPad and Beyond: The Media Tablet in Business

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The Apple iPad and its competitors in the coming media tablet wave have captured the imagination of business leaders. This special report highlights Gartner's research and advice to customers on best practices for business uses of iPads and other media tablets.

Download: MP3 8:23, 7.7MB

Gartner Analysts David Cearley and David Willis explain how the iPad, with its new tablet form factor, is bringing computing to new areas and a new class of users.

iPad and Media Tablet Research

  • Best Practice Business Uses
  • Vendor Insight
  • Managing and Securing
  • Developing and Delivering

Best Practice Business Uses

What Enterprise Architects Must Do About Enterprise Mobility

21 September 2011

Architects are being asked to recommend technologies, strategies and architectures to deliver mobile applications and solutions. Here, we discuss how architects can support mobile initiatives and what architectural value can be added, given the immaturity of the domain.

Apple: At the Vanguard of Change?

1 December 2011

The success of iPhones and iPads, on top of long admiration for Macs, makes Apple a vendor to contend with. CIOs who balance passion for Apple with the needs of IT will reap surprising benefits and prepare the enterprise for the other consumer vendors that are sure to follow.

CEO Advisory: Seize the iPad Opportunity Now

24 September 2010

The Apple iPad and associated ecosystem are likely to disrupt existing technology usage profiles and business models. CEOs should take a moment to ensure that the potential opportunity is being seriously evaluated inside their enterprises.

CIO Attitudes Toward Consumerization of Mobile Devices and Applications

25 May 2011

A survey conducted at Gartner's various CIO forums shows that most CIOs are preparing for substantial mobile device diversity and, in some regions, are exploring new management models, such as "bring your own" IT.

iPads: Not Notebook Replacements, but Still Useful for Business

14 September 2010

iPads are entering the enterprise mostly as companions to regular notebooks, but business applications are emerging for a variety of vertical applications, including sales, field service, healthcare, pharmaceuticals and business-to-consumer applications.

Capturing Business Value From Mass-Market Mobile Technologies

1 August 2011

As mass-market mobile devices and their apps flood the enterprise, CIOs must figure out how to exploit them in innovation and business value creation. This entails a delicate balance: controlling the devices and their data yet freeing employees to use them productively.

Hype Cycle for Business Use of Social Technologies, 2011

25 August 2011

This Hype Cycle examines how specific business functions and industries apply social technologies in their contexts. Consider how social technologies are used by the business when evolving your social strategy. Use this report to guide realistic user expectations in light of market hype.

Five Things About iPads That Might Surprise IT Leaders

23 June 2011

Some enterprises have started to support iPads by choice, but the majority are doing so by necessity. Most CIOs and IT leaders are surprised by challenges the iPad presents. We identify ways to overcome five major challenges.

How iPads, Media Tablets and Other Mobile Devices Challenge Higher Education CIOs

14 June 2011

We look at the opportunities and challenges that iPads, other media tablets and mobile devices present to the higher education CIO in terms of infrastructure, enterprise architecture and content management.

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Vendor Insight

How to Choose the Right Enterprise Tablet for Your Employees

4 May 2011

The iPad, with its host of anticipated follow-on media tablets, has created exciting new opportunities in the enterprise. Can this new wave of technology fully supersede existing devices, or do traditional PC tablets still have the edge for enterprise applications?

Apple iOS 5 Enterprise Improvements for Tablets and Smartphones

21 November 2011

Apple's new iOS 5 enterprise features have now come to light. We have interviewed a number of Apple developers to fully understand these new features (and some that were not implemented), and provide our analysis.

Competitive Landscape: Media Tablets

15 September 2011

This document analyzes trends in the media tablet market and provides an overview of the major players. Mobile device, consumer electronics and PC manufacturers can use Gartner's insights to defend and grow their market presence.

iPad 2 Will Stay on Top of the Tablet Market by Delivering a Richer Experience

7 March 2011

Apple's new tablet raises the benchmark for hardware. But it's the whole experience, from pricing to apps to accessories, that sets the iPad 2 apart from competitors.

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Managing and Securing

Best Practices for Supporting 'Bring Your Own' Mobile Devices

26 July 2011

"Bring your own" programs for mobile devices demand new support processes and a support organization with new skills.

New Approaches to Managing Mobile Users and Smartphones

30 June 2010

Mobile device management used to be characterized by a focus on supporting specific applications and services; however, a perspective based on four alternate management styles can provide a better framework for high-level planning.

Use Managed Diversity to Support the Growing Variety of Endpoint Devices

3 August 2011

The many form factors, a range of OSs and myriad employee-purchased devices mean there's no longer just one corporate device. The standards process used to secure and protect endpoint devices no longer works. Gartner's enterprise architecture concept -- managed diversity -- brings order to the chaos.

Magic Quadrant for Mobile Device Management Software

13 April 2011

As smartphones proliferate in the enterprise, companies are struggling to manage policy, security and support. Enterprise mobile device management software is evolving to offer smartphone (and other device) support across a variety of platforms.

A Methodology to Achieve Mobile Endpoint Independence

4 May 2011

The dual trends of consumerization and democratization are pressuring enterprises to consider how they should evolve their network, security, and application architectures to support mobile endpoint independence, or if they should at all. Unfortunately, thoughtful and defensible creation of endpoint independence policies is complex because many interdependent considerations exist. This guidance document provides a repeatable methodology that will guide enterprises through the process of considering the various interdependencies and creating endpoint independence policies.

Securing Board and Executive Communications on iPads

16 December 2011

The appeal and practicality of Apple's tablet make it an increasingly popular endpoint for communicating with the external members of a board of directors, and internal executive audiences. A growing number of products enable convenient and secure sharing of critical data on iPads.

Critical Capabilities for Mobile Device Management

29 July 2011

This research provides quantitative ratings for a selection of enterprise mobile device management offerings, evaluating them in typical use cases, across 10 critical capabilities.

The Cost of Connecting Apple's iPad and Other User-Owned Mobile Devices to the Corporate Network

15 December 2010

IT organizations must contend with how to manage personal wireless devices that have two masters: the owner of the device and the owner of business applications and data. Four architectural approaches may be used separately or together to reduce risks.

How to Secure the Corporate Data on Your iPad or iPhone

15 December 2010

With increasing pressure to allow employee-owned devices such as iPhones and iPads into the business, we ask how secure Apple's new Data Protection is, and advise on securing corporate data on iOS devices.

Understanding the Limitations of Content-Aware DLP for Mobile Devices

23 August 2011

The ever-accelerating adoption of mobile devices has left many IT organizations struggling to protect sensitive corporate data. Vendors are adapting existing DLP infrastructures for mobile devices, but enterprises must understand how these nascent solutions work and where they still fall short.

Mobile Device and PC Configuration Life Cycle Management Tools, Market Update

23 August 2011

Mobile device management is an extension of PC configuration life cycle management tools; however, the market for combined PCLM and MDM capabilities remains immature. Assess your needs, and evaluate the overlaps and differences before looking at products.

Sharing Your Data Without Losing It: Controlling Your Data on Their Desktop

10 June 2011

A growing variety of mandatory access control technologies is available to enable the secure and controlled sharing of sensitive data with external parties.

Best Practices in Mobile User Authentication and Layered Fraud Prevention

11 August 2011

Amid the rush to deploy mobile applications, enterprises must utilize layered security measures to prevent fraud and misuse, and to ensure legitimate internal and external user access from mobile devices.

Ensure Apple iPads Are Licensed Correctly to Use Microsoft Products to Avoid Problems

13 December 2010

In their rush to support iPads and media tablets, many organizations have overlooked Microsoft software licensing requirements. Correct licensing can save the organization money and keep it compliant.

How to Support Corporate E-Mail and Other Applications on Personal Devices

18 October 2010

Supporting corporate applications on employee-owned mobile devices, such as iPhone, iPod Touch, iPad and Android-based products, presents a number of challenges. Organizations must choose the most appropriate approach to implement the required IT policies.

Toolkit: Mobile Device Management RFI and RFP Template

4 August 2011

This Toolkit provides detailed vendor evaluation forms to help companies make informed decisions when selecting, upgrading and replacing MDM investments. All examples are based on the survey and methodology in our Magic Quadrant for mobile device management software.

Endpoint Protection Platforms: Blending Security, System Management, and Data Protection

17 May 2011

This assessment describes endpoint protection platform (EPP) market trends and futures, analyzes the market segments and vendors, and provides recommendations for customers.

 
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Developing and Delivering

Designing and Developing the Tablet User Experience

22 August 2011

We discuss the challenges, opportunities and differences developers must consider when designing applications and user experiences for tablets, in contrast to smartphones, netbooks and desktop computers.

The Impact of App Stores on Your Application Strategy

6 June 2011

A sleek, well-stocked app store is a prerequisite for success in today's consumer mobile device market. IT leaders looking to replicate the app store experience for enterprise applications must first consider the impact to their application strategy.

Choosing Between Native and Mobile Web Applications

23 February 2011

Twelve factors will drive the decision between native or mobile Web applications.

Guide for Mobile Application Development, Sourcing and Support

20 September 2010

Business opportunities and the demand for IT support of mobile applications have been increasing, and are set to significantly increase further through 2015, despite the global economic climate. Gartner provides an overview of more than 50 pieces of guidance on mobile applications.

Enterprises Can Apply an App Store Approach to Support Employees' Smartphones and Tablets

21 November 2011

There's no single way enterprises can distribute applications to smartphones and tablets that use multiple OSs; an enterprise-based mobile app store approach for pushing applications to employees' devices is one option. Enterprises should assess vendors based on 18- to 24-month product life cycles.

Magic Quadrant for Mobile Enterprise Application Platforms

20 April 2011

This is a very dynamic area, because the number of mobile applications and the range of supported devices and OSs are expanding. Gartner analyzes platforms that allow application developers to (cross) develop, test, support and manage mobile enterprise applications.

Magic Quadrant for Mobile Consumer Application Platforms

June 22 2011

Software development platforms that deliver consumer-facing applications on mobile devices, such as smartphones and tablets, are rapidly evolving. We analyze HTML5-focused, messaging and native tool offerings, and add cross-platform tool vendors for consideration.

Cross-Platform Mobile Development Frameworks

14 November 2011

Organizations want to avoid the cost and complexity of using native software development kits to develop resident mobile applications. But this desire should not come at the expense of the user experience (UX). To develop portable resident mobile applications, organizations are exploring cross-platform mobile application development frameworks. These frameworks offer portability, but development teams must be careful to select a framework that matches their application requirements, supports their target platforms, and delivers a compelling UX.

Mobile Applications: Native, Cross-Compiled, Custom Container, Hybrid, or Web

14 December 2011

Organizations are struggling to decide which type of mobile application to deliver to their users. The decision often involves a trade-off between delivering a native experience that is rich and interactive or favoring portability that allows them to deliver a more cost-effective solution that targets multiple platforms. But other factors also influence the decision, such as manageability, discoverability, and maintainability. In this Decision Point, Kirk Knoernschild provides a structured decision framework that guides organizations through this decision.

Critical Capabilities for Mobile Enterprise Application Platforms

20 April 2011

In this research, Gartner rates the capabilities and usage scenarios of vendors that provide development platforms for mobile enterprise applications.

Choosing Development Tools for Smartphone App Store Applications

25 March 2010

The popularity of smartphones and the growth in their associated app stores has resulted in a large number of new application development tools designed to deliver applications to these stores; however, many of these tools are unsuitable for corporate use.

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