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The tablet market will grow from next to zero in 2009 to more than 320 million units sold in 2015. The way consumers will think about, and interact with computing devices has changed for good. This portion of Gartner's special research collection on tablets provides a glimpse of what consumers, enterprises and vendors can expect as this market continues to unfold.
Research VP David Willis discusses the evolution of the tablet market.
31 August 2011
Competing with Apple's iPad isn't easy: it takes a clear vision for how you'll add value to the user's life, a strong ecosystem of supporting applications, and an effective launch. We show you how to make it all happen.
15 September 2011
This document analyzes trends in the media tablet market and provides an overview of the major players. Mobile device, consumer electronics and PC manufacturers can use Gartner's insights to defend and grow their market presence.
25 August 2011
Steve Jobs may have stepped down as Apple's CEO, but the senior executives that replace him know the innovation, production and management techniques that make Apple successful.
12 January 2012
Apple's iOS business is in an undeniably strong position in strategy, product, brand, finances and operations. But its perceived dominance and efforts to control the end-to-end user experience make Apple the target of ever-more concerted competitive attack.
18 August 2011
Motorola will give Google a stock of patents to defend itself and its partners against litigation in the mobile market.
7 June 2011
Google fields products and services in a broad spectrum of markets for consumers and enterprises. We have seen substantial improvements, especially in mobile initiatives.
30 September 2011
With a $200 price and the full weight of Amazon's cloud content services behind it, the Kindle Fire will be a real market disrupter.
15 December 2011
Tablets are not only providing better usability for service and media consumption, but also can enable new services and business models targeting consumers.
31 August 2011
Amazon's release of a media tablet could be buoyed by its positioning as a go-to device for e-textbooks and other educational content.
28 December 2011
Most companies lack the people, processes and tools to manage the rapidly expanding number of mobile devices that require access to corporate information. Third-party providers of mobile device management services hope to bridge the gap between enterprise requirements and IT budget constraints.
19 December 2011
New seven-inch tablets from Amazon and Barnes & Noble are not as valuable to publishers as they could be because of the limitations they present when used offline.
15 August 2011
The digital screen-reading needs of consumers, publishers and device manufacturers are at odds.
9 September 2011
Low-cost media tablets are not comparable with the iPad, but Tier 1 Android tablet vendors, such as Acer and Asus, will use them to appeal to the mass market at lower levels.
2 August 2011
2011 marks a turning point for consumer devices. Previous product boundaries, defined by hardware, have crumbled. Providers will have to re-think how to get consumers' attention, and their money. We look at new technologies that will define that relationship.
29 July 2011
This Hype Cycle examines the status of, and prospects for, various mobile device technologies. It advises handset vendors, mobile operators, application providers and others on the maturity of these technologies and their use.
12 August 2011
This Hype Cycle examines the status of, and prospects for, various consumer technologies. It advises consumer electronics vendors, service providers, developers and others on the maturity of these technologies and their use. Mobility, connectivity and user interfaces remain the focus of innovation.
29 August 2011
Expecting to target the low-price segment, device and component suppliers of white-box media tablets are replicating the business model of white-box mobile phones. Their success, however, will remain limited.
23 December 2011
Multicountry focus group research has highlighted the critical role of smartphones in consumers' lives and the reduced dependency on PCs among some consumer segments.
10 August 2011
The integration of social networking directly into device operating systems and platforms has become the root of a contextually-aware computing experience that combines location services, personal history, intent and social graphs.
17 January 2012
This document gives Gartner's preliminary view of the mobile device market in 4Q11. It examines the market's size and the performances of key vendors, with estimations of sales to the distribution channel. Our full report, based on sell-through figures, will appear in the third week of February.
5 August 2011
We identify the strengths, weaknesses, opportunities and threats of Archos, a vendor best known for its portable media players, which recently launched one of the first Android media tablets. Tablets are a clear opportunity for Archos, but seizing it will require clear focus and sound strategy.
23 May 2011
HTC is a major player in the Android market and achieved spectacular 127% growth in 2010. China and the rest of Asia present growth opportunities, but threats abound, from component shortages to the rise of entry-level smartphones.
6 June 2011
This research provides our teardown analysis of the Wi-Fi-only 16GB version of Apple's iPad 2. Manufacturers of media tablets, semiconductor suppliers and investors can learn about the components used in the iPad 2, understand their system integration, cost and sourcing strategy.
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