Positioning Technology Players Within a Specific Market
Who are the competing players in the major technology markets? How are they positioned to help you over the long haul? Gartner Magic Quadrants are a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market's competitors. By applying a graphical treatment and a uniform set of evaluation criteria, a Gartner Magic Quadrant quickly helps you digest how well technology providers are executing against their stated vision.
- Execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.
- Execute well against their current vision and are well positioned for tomorrow.
- Understand where the market is going or have a vision for changing market rules, but do not yet execute well.
- Niche Players
- Focus successfully on a small segment, or are unfocused and do not out-innovate or outperform others.
How Do You Use Magic Quadrants?
Clients use Magic Quadrants as a first step to understanding the technology providers they might consider for a specific investment opportunity.
Keep in mind that focusing on the leaders' quadrant isn't always the best course of action. There are good reasons to consider market challengers. And a niche player may support your needs better than a market leader. It all depends on how the provider aligns with your business goals.
How Do Magic Quadrants Work?
Magic Quadrants provide a graphical competitive positioning of four types of technology providers, where market growth is high and provider differentiation is distinct:
Leaders execute well against their current vision and are well positioned for tomorrow.
Visionaries understand where the market is going or have a vision for changing market rules, but do not yet execute well.
Niche Players focus successfully on a small segment, or are unfocused and do not out-innovate or outperform others.
Challengers execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.
Interactive Magic Quadrant Features
Gartner’s interactive Magic Quadrant features enable clients to create a view of the Magic Quadrant to reflect their own business goals, needs and priorities. Most significantly the interactive features enable Gartner clients to adjust the weightings applied to each of the evaluation criteria to generate a new, client-specific Magic Quadrant graphic for that market. Clients then save and share these customized Magic Quadrants for their internal analyses and decision making.