Gartner Market Share
How is Revenue Allocated Across a Market's Leading Technology Providers?
Market share is one of the most important metrics used by executives in any business. Through our Market Share Analysis methodology, clients understand how share is allocated among 1,200 technology providers in over 30 key markets. Our detailed analysis of how provider revenue is distributed reveals what types of solutions are succeeding, which are trailing and where opportunities exist for providers to take additional share.
How Do Clients Use Market Share Analysis?
Clients depend on Gartner Market Share Analysis to validate their assessment of a market's leading providers. IT providers, in particular, rely on this analysis to understand their own market positions.
Clients also use market share data to monitor trends and identify shifts that may indicate opportunities to capture additional share. Because many markets are updated quarterly and all markets are updated annually, clients can be confident in the timeliness of the data for supporting their business decisions.
How Does Market Share Analysis Work?
Our approach to Market Share Analysis combines primary surveys and vendor briefings with secondary research such as public financial disclosures, industry trade association material and government statistics.
Multiple data points ensure that the statistics we report are objective and accurate, and that quality checks are in place to prevent double-counting across sectors.
We will from time to time examine markets from different perspectives to enhance our understanding of them and identify shifts that may not be evident from examination of revenue alone. Although revenue is the primary basis for our estimates of market share, metrics such as "unit shipments" may be used as an adjunct to revenue when looking at different markets.