Sign in to search Gartner Research
Gartner
Current Users New Users

Pattern-Based Strategy

View All Special Reports

Stay Connected

Facebook LinkedIn Twitter RSS

The depth of the recent recession blindsided most businesses. But there is a way to see things coming – a framework for proactively seeking and acting on the early, "weak" signals that form patterns in the marketplace. Gartner's Pattern-Based Strategy can give you the ability to model the impact of these patterns on your organization, and identify the disciplines and technologies you need to respond effectively.

Download: MP3 13:06, 11.9MB

Gartner VP and Distinguished Analyst Yvonne Genovese discusses the importance of applying a pattern-based strategy approach to seek, model and adapt to patterns contained in big data.

Pattern-Based Strategy Research

  • Foundation
  • Best Practices
  • Seek. Model. Adapt.
  • Big Data

Introduction

Introducing Pattern-Based Strategy

7 August 2009

The environment after the recession means business leaders must be more proactive in seeking patterns from conventional and unconventional sources that can positively or negatively impact strategy or operations, and set up a consistent and repeatable response by adjusting business patterns.

Return to Growth: Three Short-Term Economic Scenarios and Their IT Impacts for 2010-2011

20 October 2009

Business leaders, in the belief that the worst of the "great recession" has past, hope for a secure return to growth in 2010-2011. We see three scenarios CIOs should consider with their CEOs.

Seizing New Opportunities

24 August 2009

As the tumultuous business and economic climate slowly stabilizes, business leaders must tune their organizations to detect critical indicators of market trends, and adapt their strategies to suit the evolving environment.

Toolkit: Does my Business Need a Pattern-Based Strategy?

7 January 2010

This Toolkit provides an 11-question self-assessment to help clients determine how to and how much they should support Pattern-Based Strategy.

Using Social Network Analysis to Inform a Pattern-Based Strategy

30 October 2009

This research explains how enterprises can use social network analysis to uncover and leverage business intelligence about inter-organizational and external group dynamics in support of a Pattern-Based Strategy.

Five Clients Explore the Use of Pattern-Based Strategy

4 November 2009

Over the past few months, we have talked with clients globally about the value of enhancing their strategic business and IT thinking to include Pattern-Based Strategy. Here, we highlight some of these case studies and action plans.

Becoming Chaos Resistant: An Interview with Donald Sull

17 December 2009

Donald Sull's insights on how enterprises can best succeed in turbulent business environments hold valuable lessons for enterprise architecture practitioners, and reflect many of Gartner's own research findings.

Planning in Uncertain Times: Four Fundamental Trends Reflect the Increasing Power of the Individual

17 December 2009

In an uncertain environment, business leaders must investigate the drivers of individual behavior, and base business strategy on these fundamental traits. We identify four significant trends in individual behavior that have been reinforced by the global financial crisis.

Marketing Essentials: How Consumer Technology Marketers Can Use Supply Chain Risk Mgmt

8 December 2009

The supply chain and marketing are closely linked, and any risks to the supply chain can jeopardize marketing's promise to the customer. Consumer technology marketers need to get involved in managing supply chain risk.

Executive Advisory: CEO and Senior Executive Survey, 2011; Detail Report

25 March 2011

Globally, CEOs believe that IT capabilities contribute one-fifth of revenue, but their "rear-view mirror" value perspective requires CIOs to raise their own entrepreneurial game.

The Adaptive Organization: How Boyd's Decision Cycle and Pattern-Based Strategy Drive Rapid Change

5 October 2010

Organizations that adapt to change before their peers always win. For them, decision-making is fast and implicit. Pattern recognition and pattern matching is collaborative and creative. To become an adaptive organization, learn how Boyd's feedback loop complements Gartner's Pattern-Based Strategy.

Pattern-Based Technology

Hype Cycle for Pattern-Based Strategy 2010

3 August 2010

In this first edition of the Hype Cycle for Pattern-Based Strategy, we review the cultural disciplines and technologies that support the implementation of a Pattern-Based Strategy.

Pattern Seeking Technology

16 July 2010

Pattern seeking technology is a fundamental component of a Pattern-Based Strategy. Most organizations already seek departmental patterns, but will benefit by expanding the scope to include information from across the enterprise and beyond.

Five Eras of IT Business Value Add: From Automation to Pattern-Based Strategy

7 August 2009

We are entering the fifth era of cumulative business value added by IT, value generated by far more than just cutting cost and improving productivity. Understanding how IT needs to change to add value in more volatile times will be critical for business success.

Innovation Forces That Will Change the Nature of Information Infrastructure

5 October 2009

Amid economic challenges and cost-optimization mandates, IT leaders must focus on innovation to spur recovery and long-term growth. Gartner's information infrastructure research agenda cites four major innovation forces that will impact on organizations' ability to leverage information as an asset.

Implement Pattern-Based Strategies with Security and Fraud Detection Technologies

5 January 2010

Security monitoring and fraud detection technologies can protect customer and company assets and data from internal and external threats. We map these technologies to Gartner's Pattern-Based Strategy framework.

Use Security Technologies to 'Seek' Patterns and Identify Risks

11 June 2010

Enterprises can use security technologies to "Seek" patterns, identify risks, and take the appropriate action to protect their infrastructures, applications and data.

Business Narratives Supplement Traditional Data Analysis

11 September 2009

Most organizations are awash with information that could help them improve business performance. This report looks at one approach for eliciting critical facts and turning them into actionable plans for improvement using business narratives and sensemaking.

Collaborative Decision Making Enables the Disciplines of Pattern-Based Strategy

17 June 2010

This research explores how collaborative decision making supports the principles of a Pattern-Based Strategy. It will be of interest to organizations that want to improve their decision making capability and incorporate business intelligence more effectively into the process.

How to Pick the Right Social SW Tools to Tap the Collective

10 September 2009

There are many social software tools available that organizations can use to externalize their processes to include the collective. This decision matrix will help IT professionals advise users on which tools to use for specific tasks.

Predicts 2011: Pattern-Based Strategy Technologies and Business Practices Gain Momentum

1 December 2010

Pattern-Based Strategy enables business leaders to seek, model and adapt to new and emerging business patterns that could represent opportunities and threats. During the next two to five years, technologies and business practices will begin to reach maturity.

Social BPM: Techniques to Uncover Process Patterns

3 June 2010

This research extends Gartner's exploration of social business process management by describing three techniques that can be use to uncover process patterns.

Building a Text Analytics Program

16 July 2010

Text analytics is maturing as a technology and beginning to deliver substantial ROI in a growing number of application areas. Organizations need to advance their operational maturity as they scale up the use of text analytics, or run the risk of failing to meet rising user expectations and making sub-optimal investment decisions.

Context Shapes Demand at Moments of Truth

25 May 2010

Matching an action to the context of a moment almost always ensures a positive outcome. Context-aware computing promises to deliver exactly this experience for the company looking to shape and respond to market demand.

How CIOs Can Introduce and Set Scope for Context Aware Computing

20 May 2010

CIOs must be able to properly scope, build organizational IT competence, and foster business awareness to assess and take advantage of context-aware computing.

Pattern Discovery With Security Monitoring and Fraud Detection Technologies

2 September 2009

As the threat environment continues to evolve, risk reduction and mitigation require technologies that can monitor user activity and resource access in order to discover the weak signals of ever more stealthy and targeted attacks.

Pattern-Based Strategy as It Applies to I&O

9 November 2009

Infrastructure and operations teams apply two forms of Pattern-Based Strategy: internal and external. Each has particular constraints on pattern accessibility, and requires specific approaches for successful pattern detection and analysis.

Enhancing Customer Service Through Collaborative Social Processes

2 July 2010

Web-based, end-user customer communities will identify and solve an increasing percentage of problems in many industries. Customer sentiment and technology advances will lead to a five-fold increase in the number of organizations using collaborative social processes to solve service issues by 2014.

Pattern-Based Strategy Best Practices

Pattern-Based Strategy Will Have a Profound Impact on the Practice of EA

23 September 2009

Pattern-Based Strategy will change the scope, focus and mind-set of enterprise architects.

Collective Competency: A New Business Pattern

18 August 2009

Organizations across a growing number of industries are banding together to create collectively owned intellectual property assets to tackle problems with common suppliers and competitors.

Architecting for Participation: How Information-Sharing Environments Overcome Information Silos

15 December 2009

Most organizations struggle to overcome information silos due to lack of shareability principles, designs, models, processes and systems. Follow Gartner's unified information shareability model to increase the business value of enterprise information.

Principles of Information Valuation

2 June 2010

Gartner describes how businesses should assess information as a value-creating asset. The guidelines may be used to address internal stakeholders in a stand-alone project or as part of a larger enterprise information management initiative.

Pattern-Based Strategy: The Value of Information

2 September 2009

It will be impossible to carry out a pattern-based strategy without first determining a strategy for information value. Most enterprises suffer from information overload, which obfuscates the detail that will reveal important indicators for patterns.

Using an EIM Discipline to Achieve Pattern-Based Strategy

16 September 2009

Every enterprise needs a 'Pattern-Based Strategy.' This report describes how enterprise information management enables the four key elements of a Pattern-Based Strategy.

Gartner's Information Mgmt Grand challenges: Opportunities for Resolution

5 October 2009

Enterprises continue to face four key unresolved information management challenges. But thanks to IT and new processes, progress has been made. We have identified four major innovation forces that will have a significant impact on transforming how organizations can leverage information as an asset.

Architecting for Participation: How Information-Sharing Environments Overcome Information Silos

15 December 2009

Most organizations struggle to overcome information silos due to lack of shareability principles, designs, models, processes and systems. Follow Gartner's unified information shareability model to increase the business value of enterprise information.

Using Pattern-Based Strategies to Drive 'Just Enough' Application Governance

28 September 2009

Governance is often described as monolithic and rigid, and there are times when that's true. Using pattern-based strategies will help application organizations apply just-enough governance to build in flexibility when it's needed.

Danger Lurks When Enterprise 2.0 and Organizational Cultures Do Not Match

18 August 2009

Organizations across a growing number of industries are banding together to create collectively owned intellectual property assets to tackle problems with common suppliers and competitors.

Using Social Network Analysis to Inform a Pattern-Based Strategy

30 October 2009

This research explains how enterprises can use social network analysis to uncover and leverage business intelligence about inter-organizational and external group dynamics in support of a Pattern-Based Strategy.

Pattern-Based Strategy as It Applies to I&O

9 November 2009

Infrastructure and operations teams apply two forms of Pattern-Based Strategy: internal and external. Each has particular constraints on pattern accessibility, and requires specific approaches for successful pattern detection and analysis.

Pattern-Seeking in Structured and Unstructured Information

Start a Pattern-Based Strategy by Seeking Patterns

5 July 2010

Pattern seeking is the entry point into a robust Pattern-Based Strategy. Patterns are all around us. Here are some examples of patterns already in common use.

Pattern Seeking Technology

16 July 2010

Pattern seeking technology is a fundamental component of a Pattern-Based Strategy. Most organizations already seek departmental patterns, but will benefit by expanding the scope to include information from across the enterprise and beyond.

Find Search and Seek Patterns Better

8 June 2010

Search technologies are an effective means to develop an understanding of what changes are taking place in any aggregated data stream.

Case Study: Cable Provider Dramatically Improves Performance of Field Service

26 October 2009

A cable provider restructured its field service operations to improve customer satisfaction while dramatically lowering costs by deploying a predictive workforce management system, and a customer communication and alert system in a cloud-computing model.

Leading Websites Will Use Search, Advanced Analytics to Target Content

3 December 2009

Websites that use search technology, advanced analytics and the most dynamic aspects of Web content management will more accurately recognize and address changing user needs.

People, Processes and Information Are Equally Critical for Pattern-Based Strategy

5 January 2010

Equal focus on people, processes and information compels and is critical for businesses that are seeking, modeling and adapting to new and novel patterns representing business opportunities and threats.

Leading Indicators Guide Pattern Seeking in a Performance-Driven Culture

2 August 2010

Assessing the amount of data with potential impact to an enterprise can quickly become overwhelming. Recognizing the risks of abstraction, leading indicators can guide pattern seeking and improve pattern detection in a performance-driven culture.

Getting Started with Structured Data Analytics: Cardinal Knowledge of Thy Data

1 April 2011

During the past five years, structured data analytics – data mining, data profiling, data forensics, risk analysis, and predictive modeling – has gained prominence in IT. In this guidance document, we introduce the framework for understanding data, which is a reasonable first step for the analysis of data.

Building a Text Analytics Program

16 July 2010

Text analytics is maturing as a technology and beginning to deliver substantial ROI in a growing number of application areas. Organizations need to advance their operational maturity as they scale up the use of text analytics, or run the risk of failing to meet rising user expectations and making sub-optimal investment decisions.

Context Shapes Demand at Moments of Truth

25 May 2010

Matching an action to the context of a moment almost always ensures a positive outcome. Context-aware computing promises to deliver exactly this experience for the company looking to shape and respond to market demand.

Pattern Discovery With Security Monitoring and Fraud Detection Technologies

2 September 2009

As the threat environment continues to evolve, risk reduction and mitigation require technologies that can monitor user activity and resource access in order to discover the weak signals of ever more stealthy and targeted attacks.

Modeling the Impact of a Pattern

Data Modeling and Data Architecture; A Required Strategy for Enterprise Information Architecture

28 January 2011

By investing in data architecture and data modeling, enterprises can increase their flexibility, lower the cost of data management projects and benefit from greater data consistency across the business through managing their business-relevant data models more effectively.

Pattern-Based Strategy Requires a Performance-Driven Culture

7 August 2009

As businesses prepare to return to growth, leaders recognize that their firms must be more sensitive and responsive to patterns that may impact operations or strategy. Implementing a performance-driven culture is crucial in enabling the seek/act aspect of pattern-based strategies at all levels.

Understanding the Four Stages of Performance Management Evolution

25 November 2009

Implementation of performance management is an evolutionary journey. Understanding the four stages of evolution will help you achieve success with PM.

Corporate Performance Management Must Move Beyond Finance

11 November 2009

The scope of CPM should encompass the entire enterprise, not just the finance department. Extending CPM implementations beyond the needs of finance will deliver greater benefits.

How Performance Management Can Help Prepare Your Business for the Return to Growth

25 November 2009

Performance management as a concept and a category of analytic applications will play a key role in supporting the return to growth. CIOs must understand the importance of performance management to ensure that they can support increasing user demands in this area.

Strategy Management Must Change to Support Performance-Driven Culture

28 October 2010

Changing the traditional approach to strategy management is fundamental to implementing a performance-driven culture. IT can play a significant role in enabling the necessary cultural change.

Use Business Capability Modeling to Explore and Exploit the Collective

3 August 2010

A business capability model represents an organization's business, independent of the structure, processes, people or domains. Business capability modeling can be used to explore the opportunities and threats of the collective on business, IT and enterprise architecture.

Amcor: Using Decision Modeling to Create New Business Capabilities

20 May 2010

A leading global packaging manufacturer headquartered in Melbourne, Australia, Amcor developed a vision of running the business based on which products and customers contributed most to profitability. This "Value Plus" approach required reporting and analysis tools that would enable decision makers to gauge pocket margins.

Solutions for Profitability Modeling and Optimization Prove to Be Strategic for Finance Groups

20 April 2010

There is a combination of stand-alone and CPM suite solutions that offer packaged functionality for PM&O.

What to Look for in Predictive Modeling Capabilities for Life Science Commercialization

20 May 2009

Predictive modeling offers a tremendous upside in life science commercialization for companies to be more insightful in how to go to market with products. Here, we present 9 elements of predictive modeling to help you achieve competitive advantage.

Using Profitability Modeling and Optimization to Understand the Drivers of Profitability

16 March 2009

Most organizations are challenged to understand profitability at anything other than an aggregate corporate level. Profitability modeling and optimization applications provide a sophisticated and powerful environment that supports a deep understanding of the drivers of profitability.

Adapting the Organization

Operational Resilience: Adapting for Competitive Advantage Using a Pattern-Based Strategy

15 December 2010

Operational resilience is an organizational capability that enables enterprises to adapt to emerging change patterns by shaping operational performance. In conjunction with a Pattern-Based Strategy, this capability provides a powerful competitive edge.

Findings: Success in Uncertain Times Requires Organizational Liquidity

8 July 2010

To deal with the uncertainty of today's business environment, organizations must move beyond change management to organizational liquidity.

Organizational Liquidity: Change Management for Tumultuous Times

19 October 2010

The capability to embrace and master continued change will be what defines competitive advantage. Here, we introduce the concept of organizational liquidity: the next generation of change management in response to an increasingly networked world.

Understanding and Utilizing the Collective to Seek Patterns of Change

The Collective Imperative: Thriving in Chaotic, Out of Control and Normal Markets

9 October 2009

Collectives – aggregations of people bound by a common action or opinion and outside the control of the enterprise – affect the success of every enterprise. This research explores how business executives should incorporate the collective in their planning.

Collective Competency: A new business pattern

18 August 2009

Organizations across a growing number of industries are banding together to create collectively owned intellectual property assets to tackle problems with common suppliers and competitors.

How Enterprises Can Tap into Informal External Entities Beyond their Direct Control

2 November 2009

The rules for exploiting IT continue to change as the role of IT expands. IT-savvy organizations are tapping into the "collective" of informal external entities to add value for market intelligence gathering, positioning, promotion, sales, logistics, supply chain, HR and other purposes.

The Collective Behavior of IT Leaders

30 March 2010

IT leaders must monitor the collective behavior of their counterparts in other organizations to identify signals that problematic value chain dependencies are emerging among important IT suppliers.

Use Business Capability Modeling to Explore the Collective

3 August 2010

A business capability model represents an organization's business, independent of the structure, processes, people or domains. Business capability modeling can be used to explore the opportunities and threats of the collective on business, IT and enterprise architecture.

Mining the Collective: Context-Aware Computing Meets Pattern-Based Strategy

28 September 2010

Enterprises that develop context-aware computing without investing in pattern seeking and analysis run the risk of alienating customers and end users. Enterprises must develop or externally source these capabilities to make their context strategies successful.

Getting Value from Big Data

'Big Data' Is Only the Beginning of Extreme Information Management

7 April 2011

Although the term "big data" overemphasizes the issue of information volume, it does serve as a useful way to start a conversation about the multiple dimensions required of a modern information management strategy.

CEO Advisory: 'Big Data' Equals Big Opportunity

31 March 2011

"Big data" is a force that is already disrupting traditional understanding and business models. It ushers in a new era of digitally accelerated business models that have the potential to deliver substantive new revenue and competitive advantage.

How to Plan, Participate and Prosper in the Data Economy

29 March 2011

Terms like "big data," "open data" and "linked data" are part of the new era in which the economics of data (not the economics of applications, software or hardware) drives competitive advantage. Winners create networks of trust by shifting from mashing (storing data) to meshing (sharing data).

Findings: 'Big Data' Is More Extreme Than Volume

9 December 2010

"Big data" is a "hot term" forcing attention on increasingly critical information management issues. Many big data discussions fall short of many extreme aspects of data management which go beyond simply addressing volume.

Key Issues for Master Data Management, 2011

7 February 2011

Master data management is a key enabler of business success. Gartner plans to provide a wide range of research to help organizations successfully initiate, reinforce and sustain their MDM discipline.

Aster Data Purchase Shows Teradata's Vision Is Deeper Than 'Big Data'

7 March 2011

The planned acquisition of Aster Data will give Teradata a distributed data warehouse that supports unstructured content and more aspects of extreme data than competitors do now.

Analytics and Learning Technology: CIOs, CTOs Should Rethink Art of the Possible

2 May 2011

CIOs should rethink the art of the possible to redefine IT's contribution in using information to support business strategy, competition and operational decisions.

Hadoop and MapReduce: Big Data Analytics

14 January 2011

Big data analytics and the Apache Hadoop open source project are rapidly emerging as the preferred solution to address business and technology trends that are disrupting traditional data management and processing. Enterprises can gain a competitive advantage by being early adopters of big data analytics.

User Experiences With Predictive Analytics Yield Useful Best Practices

11 March 2011

An analyst/user roundtable at Gartner's Business Intelligence Summit revealed insights into the varying stages of adoption of predictive analytics. Useful lessons can be learned about the value predictive analytics can deliver, and how to approach its introduction into an organization.

Content Life Cycle Analytics: Assessing the Value of Corporate Content

8 November 2010

Content life cycle analytics is a technology underpinning of a Pattern-Based Strategy that helps enterprises develop relevant content (e.g., datasheets and webpages) at a lower cost. Content life cycle analytics is not yet available as an integrated product, but the component technologies are. Now is the time for enterprises – especially content-centric ones – to start thinking where content life cycle analytics would make sense for them.

Hype Cycle for Analytic Applications, 2010

8 Octover 2010

Analytical capability is increasingly packaged as a solution to address specific business issues, rather than created with generic business intelligence tools. Gartner's Hype Cycle for Analytic Applications shows the maturity, adoption rates and benefits of various analytic applications.

Cool Vendors in Analytics and Business Intelligence, 2011

21 April 2011

Vendors that offer analytic solutions are plentiful and diverse in target markets. We focus this report on new trends in mobile business intelligence delivery, event processing and data mining markets.

Key Issues for Analytics, Business Intelligence and Performance Management, 2011

21 March 2011

In 2011, Gartner will expand its research into the people, process and technology skills required to deliver analytics, business intelligence and performance management.

Business Pattern Framework

Introducing the Gartner Business Pattern Framework

14 April 2010

Gartner's Business Pattern Framework provides IT and business leaders with a technique and a tool to explore future-state strategic scenarios, as well as to help guide operational decisions based on current-state and future-state analysis.

Balance Investments in Four Categories to Support Pattern-Based Strategy

7 August 2009

Every enterprise needs to determine how much to invest in each of four "pattern-based strategy" categories. This document describes the four investment categories and offers advice on how to balance them.

Gartner�s BPF Helps Identify Process Agility Requirements

12 May 2010

Gartner's Business Pattern Framework is a new technique that can be used to identify business process agility requirements.

Toolkit: BPF Examples for Financial Services and Banking

14 May 2010

Several financial services clients participated in a workshop on exploring future business and industry scenarios using the Gartner Business Pattern Framework. Use these examples as templates to explore your future scenarios and high-impact events.

Toolkit: BPF Examples for Energy and Mfg

14 May 2010

Several clients participated in a workshop on exploring future business and industry scenarios using the Gartner Business Pattern Framework. Use these examples as templates to explore your future scenarios and high-impact events.

Toolkit: Workshop to Explore Future Scenarios with the BPF

14 May 2010

Gartner's Business Pattern Framework can help organizations understand opportunities and threats that may impact their business. With this Toolkit, clients can run an internal workshop to explore future business and industry scenarios.

Toolkit: BPF Examples for Healthcare-Related Industries

14 May 2010

Eight healthcare-related industry clients participated in a workshop on exploring future business and industry scenarios using the Gartner Business Pattern Framework. These examples illustrate how to apply the framework in evaluating high-impact events and their implications.