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Consumers spend over $2 trillion a year on content, devices and services, and the emergence of personal clouds reflects their desire to access content on any device without complications or restrictions. Business leaders must meet consumers' cloud expectations in order to win customers in 2012.
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Gartner tracks consumer behavior on a global basis, surveying and interviewing users to understand how they react to technology.
This highly diverse demographic segment can create greater traction in marketing campaigns, brand positioning and innovation.
A needs-based consumer segmentation can provide an essential foundation for an effective marketing strategy.
The nature of the personal cloud will require shifts in devices and services to make the most of this new opportunity.
28 November 2011
This overview of a year's worth of consumer dynamics research provides insight into the major consumer trends, buying behavior and adoption patterns needed to help technology and service providers anticipate and maximize consumer market opportunities.
10 January 2012
The consumer dynamics research agenda delivers fact-based insight into consumers' behavior and their adoption, purchase and use of technology and services, which help providers better target opportunities and grow their businesses.
9 November 2011
A rising tide is not raising all boats. Our predictions for consumer dynamics address key evolution in user behavior and adoption for consumer technologies and services in the next five years. The most successful technology providers will micromarket to unique consumer segmentation.
15 March 2011
Women have growing decision making power over the purchase of technology products. Understanding the evolving purchasing behavior, preferences and consumption patterns of this highly diverse demographic segment can create greater traction in marketing campaigns, brand positioning and innovation.
18 November 2009
A needs-based consumer segmentation can provide an essential foundation for an effective marketing strategy. We explain step by step how to devise and exploit consumer segmentation in a highly cost-effective way.
14 December 2011
Findings from global multicity focus groups provide insight on the role of branding for consumers in technology adoption.
7 June 2011
Worldwide, consumers spend US$2 trillion on digital information and entertainment products and services. Gartner analysis shows diversification is a key strategy for vendors looking to capture more of this spending in 2011.
3 August 2011
Gartner identifies strategic alternatives for increasing adoption of storage offerings as consumers look for more flexibility when using content services and devices and as large companies enter the consumer storage market.
31 May 2011
Consumers are increasingly sharing and accessing data through websites. But our recent survey indicates that consumers still prefer to store data locally versus in the cloud. This report indicates opportunities for providers of PCs, tablets, storage devices and services.
27 January 2012
Consumers have a choice of multiple technology products to perform different online tasks and expect to use them across similar content and applications.
16 December 2011
The personal cloud is eclipsing the personal computer in terms of importance to the consumer as the center of their digital ecosystems.
31 January 2012
This agenda delivers research on consumer services, such as video and mobile applications, the personal cloud, and the move toward HTML5 as an application delivery platform for technology and service providers. This report will help providers to monetize opportunities and grow their businesses.
18 November 2011
Service, device and content providers should prepare to enter the era of the personal cloud.
12 August 2011
This Gartner social scenario identifies the trends and opportunities in the interconnected social consumer market, in terms of services, applications and content.
25 January 2012
The consumer mobile app market is changing fast as the range of apps and number of connected consumers increases. As it becomes harder for developers to demonstrate their excellence among the competition, we analyze the issues around the monetization and marketing of apps and offer recommendations.
11 May 2011
The intersection of mobile phones and social media has created portable social networks. We explore the implications as social networks shift toward mobile use models.
5 December 2011
Global revenue from mobile social media -- mainly comprising games and advertising -- will exceed $10 billion by 2015; showing a compound annual growth rate of 51% for the period 2010 to 2015.
28 September 2011
The global social media market is now worth more than $7 billion per annum, with advertising revenue accounting for more than 60% of the total.
15 December 2011
Tablets are not only providing better usability for service and media consumption, but also can enable new services and business models targeting consumers.
31 January 2012
The video experience on mobile devices will be tied to a multiscreen experience and will extend beyond entertainment content into new areas such as m-commerce and mobile customer care.
16 November 2012
Brands are keen to reach consumers on their mobile devices with offers relevant to the user's location. Providers -- including communications service providers, Internet giants and new startups -- are all competing to win this business.
29 December 2012
Foursquare is synonymous with location "check-in" applications and services. Competition in location-based marketing is growing and this means more business opportunities for the company regarding partners and consumer interest but also threats, especially from larger Internet and software players.
24 February 2012
The coming era of the personal cloud will mark a power shift from devices to services. Consumers will own many devices, including PCs, but no device will be the primary hub; the personal cloud will play that role.
7 February 2011
Gartner has conducted a study to determine consumers' daily use of personal connected devices. This report describes the top findings of this diary-based research related to media tablet use.
22 November 2011
Our Strategic Planning Assumptions for consumer devices look at how brand and ecosystem will drive product acceptance, while similar technology will penetrate many devices making them interchangeable in the eyes of the consumer.
14 February 2012
In 4Q11, users bought 476.6 million mobile devices. Smartphones accounted for over 30% of all handset sales. Strong iPhone sales propelled Apple to the No. 1 position in the smartphone market for both the quarter and the year.
6 January 2012
We have lowered our 2011 and 2012 forecasts as the economic environment in Western Europe and neighboring regions is becoming more volatile. Worldwide sales will reach 1.9 billion units in 2012, while sales of devices with open operating systems will reach 633 million to represent 33% of the market.
23 December 2011
We now forecast that the worldwide PC market will grow by 0.6% in 2011 and 4.5% in 2012, compared with our previous predictions of 3.8% and 10.9% respectively. Our revised forecast for sales of media tablets in 2011 is 58 million units, down from our prior forecast of 63 million.
1 March 2011
This document, a companion to the broader "Marketing Essentials: How to Design a Successful Product Launch," is aimed at marketing and product managers responsible for launching consumer products. It describes what they must do to introduce a product, create excitement about it, and drive sales.
15 September 2011
This document analyzes trends in the media tablet market and provides an overview of the major players. Mobile device, consumer electronics and PC manufacturers can use Gartner's insights to defend and grow their market presence.
23 December 2011
Multicountry focus group research has highlighted the critical role of smartphones in consumers' lives and the reduced dependency on PCs among some consumer segments.
4 January 2012
The consumer device market is becoming ecosystem-driven and OS selection is important when choosing appropriate consumer device applications and ecosystems. OS selection needs to support providers' strategies and goals. This report will help with smartphone, media tablet and Web book OS selection.
30 June 2011
The growing media tablet and smartphone market will disrupt the dynamics of the niche device market targeting young children and older people.
28 December 2011
This document forecasts worldwide sales of connected e-readers to end users. Sales are expected to peak in 2013 at 28 million units before declining in 2014.
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