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Guest Keynote: What Does It Mean to Manage? Considering Management from the A Side and B Side
Friday, 10 July, 2026 / 09:30 AM - 10:15 AM JST
About the Session
Management has both an A side and a B side.What should corporate management fundamentally aim for? The logical aspect (A side) that produces numerical results is indispensable in management. However, what is the true source that generates these outcomes?
In this session, we will deeply explore what it means to manage, focusing on the importance of having questions (B side) rooted in the unique history that the company has built over time, and discuss how these questions can be developed at the core of management.