Meet the updated and improved "D&A Strategy and Operating Model" (DASOM). It is tried and tested and now includes the most recent insights from thousands of client interactions, such as what a modern D&A strategy looks like and how you can make sure the strategy leads to tangible and measurable business outcomes.

D&A has gone full circle. We're back at decision support, discussing more data-driven decisions that are much more concrete than before. It was hard to measure the business impact of a better decision; there is no parallel universe to test another decision. In this visionary session, we will explore how new insights and innovations create a more direct and measurable link between making decisions more data-driven and concrete business outcomes.

Gartner Futures Lab focuses on more futuristic research in areas of high uncertainty. What is it that D&A professionals can expect in the next years? In this fun, exciting and high-energy session, we share our most maverick D&A predictions and their implications. Either you accept them, and get new ideas, or dismiss them and be extra confirmed in how you work today. You always win!