Many organizations are utilizing traditional ROI metrics to evaluate the performance of their digital initiative. Unfortunately, using these traditional metrics leads to a misalignment in the expected outcomes, goals, and benefits of adopting digital technologies in the workplace. During this session, we will discuss best practices for tracking and measuring the impact of digital investments.
Speaker Bio
Marcus Marion
Sr Director Analyst
As a Senior Director Analyst in the Finance Practice, Marcus X. Marion advises executive and senior Finance Leaders in both the private and public sectors looking to streamline, transform, enhance productivity, and create transparency in their Finance Organizations. Mr. Marion brings 17 years of experience in the areas of Budgeting, Forecasting, FP&A, IT Finance, Management Consulting, and Technology Business Management (TBM). Mr. Marion's experience and pragmatic approach to identifying and implementing solutions to increase the accuracy, efficiency, and productivity of his clients' organizations leading to lasting results.
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Wednesday, May 31, 2023 / 11:00 AM - 11:45 AM EDT
Roundtable: How to Track and Measure Digital Investment Performance
Thursday, June 01, 2023 / 10:30 AM - 11:15 AM EDT
Ask the Expert: Preserve Digital ROI During Uncertain Economic Times With a Solid Change Management Plan
Many organizations have made significant digital investments to transform and optimize business operations. Unfortunately, a corresponding investment in change management is not made in many instances, resulting in diminishing digital ROI. This session will discuss how best-in-class organizations establish change management plans that promote digital ROI preservation.(Credits: 0.8; Field of Study: Business Management and Organization; Delivery Method: Group Live; Program Knowledge Level: Basic; Prerequisites: None; Advanced Preparation: None)