I&O is being routed around — first by the cloud, next by AI agents provisioning at machine speed. Forty years ago, desktop publishing did the same to printing, breaking a profession's monopoly on its own craft. The people who thrived built the platform every communicator today stands on. This keynote reads that history as a strategic roadmap for platform-centric I&O: where your organization stands, what the next era demands, and why I&O's expertise is vital to enterprise success.