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Workshop: How to Build and Use a Buyer Journey Map to Improve Sales Outcomes
Tuesday, May 19, 2026 / 02:30 PM - 04:00 PM PDT
About the Session
Stop thinking about your buyers, and start thinking *like* your buyers. A buyer journey map is a powerful tool for understanding and improving the sales experience from your prospect’s perspective. It describes the steps buyers take as they engage with your organization, and highlights what they are doing, expecting, thinking, feeling, and with which touchpoints they’re interacting. This interactive workshop will teach participants how to create and use buyer journey maps to improve the sales experience.