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6sense: Your Revenue Team Isn’t Broken. Your GTM Strategy Is Outdated.
Tuesday, May 19, 2026 / 01:15 PM - 01:35 PM PDT
About the Session
Most B2B revenue strategies underperform not because of poor execution, but because they are misaligned with how buying decisions are made. Buyers move in groups, build shortlists early, and spend months researching before engaging sales. This session introduces the GTM Maturity Model, a framework to assess gaps across marketing, sales, and RevOps so teams can align, engage buyers earlier, and drive more predictable revenue.